Secure Computer and Network Systems: Modeling, Analysis and Design (c)
by Wiley
The type of the release is: eBook
In the PDF format with ISBN: 0470023244 and Pub Date: March 14, 2008
The size of the release is: 02 disks x 1.44mb
And released on: 08/25/2008
Computer and network systems have given us unlimited opportunities of
reducing cost, improving efficiency, and increasing revenues, as
demonstrated by an increasing number of computer and network
applications. Yet, our dependence on computer and network systems has
also exposed us to new risks, which threaten the security of, and
present new challenges for protecting our assets and information on
computer and network systems. The reliability of computer and network
systems ultimately depends on security and quality of service (QoS)
performance. This book presents quantitative modeling and analysis
techniques to address these numerous challenges in cyber attack
prevention and detection for security and QoS, including:
- the latest research on computer and network behavior under attack
and normal use conditions;
- new design principles and algorithms, which can be used by engineers
and practitioners to build secure computer and network systems, enhance
security practice and move to providing QoS assurance on the Internet;
- mathematical and statistical methods for achieving the accuracy and
timeliness of cyber attack detection with the lowest computational
overhead;
- guidance on managing admission control, scheduling, reservation and
service of computer and network jobs to assure the service stability and
end-to-end delay of those jobs even under Denial of Service attacks or
abrupt demands. Secure Computer and Network Systems: Modeling, Analysis
and Design is an up-to-date resource for practising engineers and
researchers involved in security, reliability and quality management of
computer and network systems. It is also a must-read for postgraduate
students developing advanced technologies for improving computer network
dependability.
http://www.amazon.com/exec/obidos/tg/detail/-/0470023244/
Wednesday, September 10, 2008
Zero-touch setup Virtual Office From Cisco, With Office-Caliber Video, Voice, Wireless and Data Service in Branch or Home Offices.
The Cisco Virtual Office has stepped up to fill the demand emanating from mid-sized and large enterprises that employ a larger numbers of distributed workforces, who are placed hundreds or thousands of miles form their corporate offices with need for Unified Communications and access to collaborative Services and business applications. The Cisco Virtual Office, packages routing, switching, security, wireless, IP telephony, and policy control technology into a centrally managed office-caliber solution that provides highly secure video, voice, data and wireless service.
The solution deployes Zero-touch setup Cisco 881w Series Internet Services Router and Cisco 7970G IP phone with color display at remote offices and Cisco 7200 Series router serving as a converged platform for virtual private networking, offering easy-to-manage encryption and security.
American Century Investments, a leading investment management company based in Kansas City, Missouri, uses and so far rolled out the Cisco Virtual Office solution to more than 110 of its sales agents and remote workers.
Cisco itself is an active user of the Cisco Virtual Office solution. More than 12,000 employees in 70 countries use Cisco Virtual Office, and in 2009 the company plans to increase adoption to 20,000 users. By 2010, Cisco plans to have deployed the solution to 30,000 of its employees globally.
The following videos from the company's vice president of information technology Chuck Trent and two U.S.-based users provides more information on the product and the usage;
Cisco Virtual Office: Chuck Trent
Cisco Virtual Office: Jill Shaul
Cisco Virtual Office: Craig Huegen
Following is the Complete Press Release by Cisco;
Highly Secure Solution Helps Employees Collaborate Via Office-Caliber Video, Voice, Wireless and Data Service in Branch or Home Offices
SAN JOSE, Calif. - September 9, 2008 - Cisco® today announced the Cisco Virtual Office, a highly secure solution that allows businesses to extend their enterprise - and productivity - by "bringing the office" to employees who regularly work in a variety of remote settings, such as branch locations or from a home office.
The Cisco Virtual Office addresses the growing trend among mid-sized and large enterprises that have increasingly distributed workforces who need access to collaborative business applications and services outside of their corporate offices. The networking solution packages routing, switching, security, wireless, IP telephony, and policy control technology into a centrally managed office-caliber solution that provides highly secure video, voice, data and wireless service. (http://www.cisco.com/go/cvo) It is flexible, allowing employees to work in a variety of places with technology and services that are as advanced as if they were sitting at their desk in their office. This "extension" of an employee's collaborative office environment includes access to voice and video over IP communications, all protected within a highly secure networked environment.
The Cisco Virtual Office comes at an opportune time. As businesses look for flexible and cost-effective work options, particularly in the wake of rising gas prices and energy costs, the solution enables them to ensure highly secure collaboration amongst a more distributed workforce. (http://www.internetinnovation.org/Portals/0/Documents/Final_Green_Benefits.pdf) This agility helps maintain business continuity, such as during inclement weather, and can generate cost savings on real estate by eliminating needs for additional office space. Furthermore, remote workers can enhance productivity by accessing the same communications and collaboration technologies available to their office-based counterparts.
One of the solution's most valued features is its "zero-touch" setup. Automated, pre-configured setup offloads installation responsibilities from employees, most of whom are not qualified or knowledgeable enough to implement networking systems themselves. With the solution's zero-touch setup, businesses can extend their workforces to thousands of locations with the peace of mind that employee error and IT support will be minimal. As a whole, the Cisco Virtual Office consists of the following components:
Remote site
o Zero-touch setup of the new Cisco 881w Series Internet Services Router (ISR) and Cisco 7970G IP phone with color display. Once the Cisco 881w ISR is connected to the Internet, it "calls home" and automatically downloads a pre-defined configuration that syncs with headquarters. From there, employees can benefit from efficient, automated delivery of collaborative business applications and services. For example, wireless LAN connectivity is offered as an option to provide such features as mobile intelligent roaming.
Headquarters site
o A Cisco 7200 Series router serves as a converged platform for virtual private networking, offering easy-to-manage encryption and security. It utilizes Cisco Dynamic Multipoint Virtual Private Networking (DMVPN), which secures the exchange of data between two locations without traversing the head office, improving network performance and data delivery by offloading traffic demands from headquarters. This infrastructure also supports SSL and L2TP over IPsec VPNs, serving as a single point of convergence for multiple secure access technologies, such as mobile users with laptops or PDAs.
o Management servers for policy, identity and configuration, which include the Cisco Configuration Engine for image distribution to as many as 10,000 Cisco Integrated Services Routers; Cisco Security Manager for management of security policies; and Cisco Secure Access Control Server (ACS), which provides access policy control to meet regulatory and corporate compliance requirements. This centralized management architecture allows control of all the services that Cisco Virtual Office enables, including security, mobility, collaboration and unified communications.
Services
o Cisco and its approved partners provide services for Cisco Virtual Office planning, design and implementation. Services include deployment and integration at the head-end site, consultative guidance for automating the deployment and management of remote sites, and ongoing operational support. These services help reduce customers' operating costs and continually assess, tune and evolve Cisco Virtual Office components to keep pace with customers' business needs and security threats.
"The Cisco Virtual Office is ultimately about helping extend secure mobility and empowering the collaborative workforce wherever and whenever it connects," said Marie Hattar, vice president of network systems and security solutions for Cisco. "It enhances the benefits of remote working by providing office-caliber technology wrapped in a security blanket. It allows businesses to stay agile, and in some cases, it can provide an environmentally friendly alternative to commuting while managing operational expenses at corporate sites."
According to Hattar, as the number of distributed workers increases and the way they access corporate networks and information multiplies, both in terms of device and location, businesses need an increasingly flexible IT infrastructure that extends the same protection found within a corporate office to remote locations where employees connect. Because of the solution's security capabilities, businesses can safely establish highly secure mobility, collaborate with their constituents and adopt distributed employee work models that can be more efficient than relying exclusively on centralized corporate sites for conducting operations.
American Century Investments, a leading investment management company based in Kansas City, Missouri, is harnessing the value of remote working and distributed - yet collaborative -- enterprises through the Cisco Virtual Office. To date, American Century Investments has rolled out the Cisco Virtual Office solution to more than 110 of its sales agents and remote workers.
"Our remote worker implementation of the Cisco Virtual Office is designed to provide our employees with flexibility and to allow them to be as functional working from home as they are in the office," said Keith Little, network services manager for American Century Investments. "As our intermediary sales staff grows, we will continue to broaden our adoption of this solution so we can provide our employees with easy remote access to network resources. The Cisco Virtual Office provides us with the benefits of greater employee productivity and operational efficiency. Simply put, we've adopted the Cisco Virtual Office as our own virtual office."
Cisco's Internal Deployment: 12,000 Employees in 70 Countries
In addition to American Century Investments, Cisco is an active user of the solution. More than 12,000 employees in 70 countries use Cisco Virtual Office, and in 2009 the company plans to increase adoption to 20,000 users. By 2010, Cisco plans to have deployed the solution to 30,000 of its employees globally. To find out more on Cisco's rollout strategy and benefits, please view these videos from the company's vice president of information technology Chuck Trent and two U.S.-based users:
URL: http://www.youtube.com/watch?v=QxhFgKHYjwc
URL: http://www.youtube.com/watch?v=QoYd3zWwuY0
URL: http://www.youtube.com/watch?v=HDteqoaRaHA
Pricing & Availability
The Cisco Virtual Office solution is available today and starts at $700 per seat.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
Contact Information:
Press Contact(s)
Neil Becker Cisco Systems, Inc. 408 525-7415 nebecker@cisco.com
Investor Relations Contact(s)
Marilyn Mora Cisco Systems, Inc. 408 527 7452 marilmor@cisco.com
Industry Analyst Relations
Todd Hanson Cisco Systems, Inc. +1 408 853 8255 todhanso@cisco.com
Tags: cisco, unified communication, Virtual Office, IP telephony, Zero-touch setup, Cisco Virtual Office, Cisco 881w, Cisco 7970G IP phone, Cisco 7200, Dynamic Multipoint Virtual Private Networking, DMVPN
The solution deployes Zero-touch setup Cisco 881w Series Internet Services Router and Cisco 7970G IP phone with color display at remote offices and Cisco 7200 Series router serving as a converged platform for virtual private networking, offering easy-to-manage encryption and security.
American Century Investments, a leading investment management company based in Kansas City, Missouri, uses and so far rolled out the Cisco Virtual Office solution to more than 110 of its sales agents and remote workers.
Cisco itself is an active user of the Cisco Virtual Office solution. More than 12,000 employees in 70 countries use Cisco Virtual Office, and in 2009 the company plans to increase adoption to 20,000 users. By 2010, Cisco plans to have deployed the solution to 30,000 of its employees globally.
The following videos from the company's vice president of information technology Chuck Trent and two U.S.-based users provides more information on the product and the usage;
Cisco Virtual Office: Chuck Trent
Cisco Virtual Office: Jill Shaul
Cisco Virtual Office: Craig Huegen
Following is the Complete Press Release by Cisco;
Highly Secure Solution Helps Employees Collaborate Via Office-Caliber Video, Voice, Wireless and Data Service in Branch or Home Offices
SAN JOSE, Calif. - September 9, 2008 - Cisco® today announced the Cisco Virtual Office, a highly secure solution that allows businesses to extend their enterprise - and productivity - by "bringing the office" to employees who regularly work in a variety of remote settings, such as branch locations or from a home office.
The Cisco Virtual Office addresses the growing trend among mid-sized and large enterprises that have increasingly distributed workforces who need access to collaborative business applications and services outside of their corporate offices. The networking solution packages routing, switching, security, wireless, IP telephony, and policy control technology into a centrally managed office-caliber solution that provides highly secure video, voice, data and wireless service. (http://www.cisco.com/go/cvo) It is flexible, allowing employees to work in a variety of places with technology and services that are as advanced as if they were sitting at their desk in their office. This "extension" of an employee's collaborative office environment includes access to voice and video over IP communications, all protected within a highly secure networked environment.
The Cisco Virtual Office comes at an opportune time. As businesses look for flexible and cost-effective work options, particularly in the wake of rising gas prices and energy costs, the solution enables them to ensure highly secure collaboration amongst a more distributed workforce. (http://www.internetinnovation.org/Portals/0/Documents/Final_Green_Benefits.pdf) This agility helps maintain business continuity, such as during inclement weather, and can generate cost savings on real estate by eliminating needs for additional office space. Furthermore, remote workers can enhance productivity by accessing the same communications and collaboration technologies available to their office-based counterparts.
One of the solution's most valued features is its "zero-touch" setup. Automated, pre-configured setup offloads installation responsibilities from employees, most of whom are not qualified or knowledgeable enough to implement networking systems themselves. With the solution's zero-touch setup, businesses can extend their workforces to thousands of locations with the peace of mind that employee error and IT support will be minimal. As a whole, the Cisco Virtual Office consists of the following components:
Remote site
o Zero-touch setup of the new Cisco 881w Series Internet Services Router (ISR) and Cisco 7970G IP phone with color display. Once the Cisco 881w ISR is connected to the Internet, it "calls home" and automatically downloads a pre-defined configuration that syncs with headquarters. From there, employees can benefit from efficient, automated delivery of collaborative business applications and services. For example, wireless LAN connectivity is offered as an option to provide such features as mobile intelligent roaming.
Headquarters site
o A Cisco 7200 Series router serves as a converged platform for virtual private networking, offering easy-to-manage encryption and security. It utilizes Cisco Dynamic Multipoint Virtual Private Networking (DMVPN), which secures the exchange of data between two locations without traversing the head office, improving network performance and data delivery by offloading traffic demands from headquarters. This infrastructure also supports SSL and L2TP over IPsec VPNs, serving as a single point of convergence for multiple secure access technologies, such as mobile users with laptops or PDAs.
o Management servers for policy, identity and configuration, which include the Cisco Configuration Engine for image distribution to as many as 10,000 Cisco Integrated Services Routers; Cisco Security Manager for management of security policies; and Cisco Secure Access Control Server (ACS), which provides access policy control to meet regulatory and corporate compliance requirements. This centralized management architecture allows control of all the services that Cisco Virtual Office enables, including security, mobility, collaboration and unified communications.
Services
o Cisco and its approved partners provide services for Cisco Virtual Office planning, design and implementation. Services include deployment and integration at the head-end site, consultative guidance for automating the deployment and management of remote sites, and ongoing operational support. These services help reduce customers' operating costs and continually assess, tune and evolve Cisco Virtual Office components to keep pace with customers' business needs and security threats.
"The Cisco Virtual Office is ultimately about helping extend secure mobility and empowering the collaborative workforce wherever and whenever it connects," said Marie Hattar, vice president of network systems and security solutions for Cisco. "It enhances the benefits of remote working by providing office-caliber technology wrapped in a security blanket. It allows businesses to stay agile, and in some cases, it can provide an environmentally friendly alternative to commuting while managing operational expenses at corporate sites."
According to Hattar, as the number of distributed workers increases and the way they access corporate networks and information multiplies, both in terms of device and location, businesses need an increasingly flexible IT infrastructure that extends the same protection found within a corporate office to remote locations where employees connect. Because of the solution's security capabilities, businesses can safely establish highly secure mobility, collaborate with their constituents and adopt distributed employee work models that can be more efficient than relying exclusively on centralized corporate sites for conducting operations.
American Century Investments, a leading investment management company based in Kansas City, Missouri, is harnessing the value of remote working and distributed - yet collaborative -- enterprises through the Cisco Virtual Office. To date, American Century Investments has rolled out the Cisco Virtual Office solution to more than 110 of its sales agents and remote workers.
"Our remote worker implementation of the Cisco Virtual Office is designed to provide our employees with flexibility and to allow them to be as functional working from home as they are in the office," said Keith Little, network services manager for American Century Investments. "As our intermediary sales staff grows, we will continue to broaden our adoption of this solution so we can provide our employees with easy remote access to network resources. The Cisco Virtual Office provides us with the benefits of greater employee productivity and operational efficiency. Simply put, we've adopted the Cisco Virtual Office as our own virtual office."
Cisco's Internal Deployment: 12,000 Employees in 70 Countries
In addition to American Century Investments, Cisco is an active user of the solution. More than 12,000 employees in 70 countries use Cisco Virtual Office, and in 2009 the company plans to increase adoption to 20,000 users. By 2010, Cisco plans to have deployed the solution to 30,000 of its employees globally. To find out more on Cisco's rollout strategy and benefits, please view these videos from the company's vice president of information technology Chuck Trent and two U.S.-based users:
URL: http://www.youtube.com/watch?v=QxhFgKHYjwc
URL: http://www.youtube.com/watch?v=QoYd3zWwuY0
URL: http://www.youtube.com/watch?v=HDteqoaRaHA
Pricing & Availability
The Cisco Virtual Office solution is available today and starts at $700 per seat.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
Contact Information:
Press Contact(s)
Neil Becker Cisco Systems, Inc. 408 525-7415 nebecker@cisco.com
Investor Relations Contact(s)
Marilyn Mora Cisco Systems, Inc. 408 527 7452 marilmor@cisco.com
Industry Analyst Relations
Todd Hanson Cisco Systems, Inc. +1 408 853 8255 todhanso@cisco.com
Tags: cisco, unified communication, Virtual Office, IP telephony, Zero-touch setup, Cisco Virtual Office, Cisco 881w, Cisco 7970G IP phone, Cisco 7200, Dynamic Multipoint Virtual Private Networking, DMVPN
Friday, August 29, 2008
Tight security network for PC polls
Six DIGs and one Senior DIG for Anuradhapura district and two for Polonnaruwa district have been deployed to monitor the elections.
The arrangement was discussed at a special meeting by IGP Jayantha Wickramaratne to brief the party representative on the Police security network on the Provincial Council elections.
Threats of possible LTTE attacks were also brought to the notice and instructions were issued in that regard as well, a release by the Police Headquarters said.
Four operation rooms in addition to the one in the Police Headquarters have been installed.
Mobile patrols, small riot squads, road blocks, security for polling station and also larger riot squads have been deployed, it said.
Pre and post-election security arrangements were also explained. Instructions have been issued against liquor and drug-based violence, post-election rallies or loitering on roads, it said.
Action would be taken with the Army to deal with post election violence.
Telephone numbers of high police officials were provided to contact them in case of any violence-related incidents. Such a mega security plan has to be enforced due to violence, the release said.
The Police appeal to the public to make way for a peaceful and violence-free election and equally enjoy the fruits of defeat and victory alike.
--------------------------------------------------------------------------------
Guidelines for voters
* Cast your vote early at the polling station mentioned in the poll card.
* Your National ID, an alternative identity document or a temporary ID issued by the Grama Niladhari is mandatory to cast your vote.
* Do not take cellular phones into the polling station
* Leave the polling station and surrounding areas immediately after voting.
* Mark a cross in front of the symbol of the party/independent group you prefer, before marking preferential votes for up to three candidates of your choice. Do not mark the preferences only without marking a party/ind. group.
The arrangement was discussed at a special meeting by IGP Jayantha Wickramaratne to brief the party representative on the Police security network on the Provincial Council elections.
Threats of possible LTTE attacks were also brought to the notice and instructions were issued in that regard as well, a release by the Police Headquarters said.
Four operation rooms in addition to the one in the Police Headquarters have been installed.
Mobile patrols, small riot squads, road blocks, security for polling station and also larger riot squads have been deployed, it said.
Pre and post-election security arrangements were also explained. Instructions have been issued against liquor and drug-based violence, post-election rallies or loitering on roads, it said.
Action would be taken with the Army to deal with post election violence.
Telephone numbers of high police officials were provided to contact them in case of any violence-related incidents. Such a mega security plan has to be enforced due to violence, the release said.
The Police appeal to the public to make way for a peaceful and violence-free election and equally enjoy the fruits of defeat and victory alike.
--------------------------------------------------------------------------------
Guidelines for voters
* Cast your vote early at the polling station mentioned in the poll card.
* Your National ID, an alternative identity document or a temporary ID issued by the Grama Niladhari is mandatory to cast your vote.
* Do not take cellular phones into the polling station
* Leave the polling station and surrounding areas immediately after voting.
* Mark a cross in front of the symbol of the party/independent group you prefer, before marking preferential votes for up to three candidates of your choice. Do not mark the preferences only without marking a party/ind. group.
Saturday, August 23, 2008
Mac and PC cloud sync and mobile push
Bonjour, you have new messages
Once updates arrive at the cloud, either from MobileMe sync or from entries made directly in MobileMe web apps, the cloud pushes those updates down to any registered iPhones or iPod touches connected to the account. On Mac OS X Tiger or Leopard, Apple also triggers push updates from the cloud that should show up immediately in Address Book and iCal, or “generally within a minute” according to Apple's site.
Updates made on the Mac desktop are not immediately pushed up to the cloud unless you manually initiate a sync (or wait for the system to trigger an update sync itself). However, updates are pushed down to Leopard desktop apps, typically within around ten to fifteen seconds of making changes from the web or on the iPhone. Updates pushed to the mobile are similarly fast.
This unique desktop push feature uses the same Wide-Area Bonjour mechanism used by MobileMe's Back to My Mac for remote file and screen sharing. For this to work, the Mac desktop must first be securely registered into Apple's Dynamic DNS server by simply turning BTMM on (which happens when you install the MobileMe update, if it's not already on). This then allows the MobileMe cloud servers to target updates to the machine as required without the desktop system needing to initiate the transactions. BTMM also automatically configures an encrypted, point to point IPSec connection to secure transactions over the Internet.
Other push messaging alternatives either use an expensive mobile network to keep track of mobile devices (as RIM's BlackBerry service does), or require a team of administrators to configure and maintain a Local Area Network supplying DNS and directory services (as Exchange Server does). Exchange can not remotely update desktop client machines unless they connect to the corporate network over a VPN or dialup networking link themselves. Thanks to the automatic Wide-Area Bonjour configuration of MobileMe's BTMM, none of that is needed.
MobileMe on Windows
Apple's BTMM push updating service does not update Windows desktop apps, which must sync on a regular interval to be kept up to date with the cloud. Rather than using Microsoft's own desktop ActiveSync in Windows XP (not to be confused with Exchange Server's unrelated push messaging component of the same name), or its successor in Windows Vista, the “Windows Mobile Device Center,” Apple brought over its own sync technology, bundled within iTunes.
This is not new to MobileMe; iTunes for Windows has long provided iPod, iPhone, and .Mac data sync with Outlook on the PC. This fact didn't prevent conspiracy theorists from complaining that iTunes 7.7 was “sneaking MobileMe onto Windows” after discovering optional new sync options in the latest version of iTunes.
During the iTunes install, Apple includes a MobileMe Control Panel that behaves identically with its Mac OS X counterpart, although on Windows there is no support for syncing anything apart from calendar, contacts, and bookmarks with the MobileMe cloud (below). Again, on Windows, there is currently no support for Back to My Mac or push updates, only sync.
Once updates arrive at the cloud, either from MobileMe sync or from entries made directly in MobileMe web apps, the cloud pushes those updates down to any registered iPhones or iPod touches connected to the account. On Mac OS X Tiger or Leopard, Apple also triggers push updates from the cloud that should show up immediately in Address Book and iCal, or “generally within a minute” according to Apple's site.
Updates made on the Mac desktop are not immediately pushed up to the cloud unless you manually initiate a sync (or wait for the system to trigger an update sync itself). However, updates are pushed down to Leopard desktop apps, typically within around ten to fifteen seconds of making changes from the web or on the iPhone. Updates pushed to the mobile are similarly fast.
This unique desktop push feature uses the same Wide-Area Bonjour mechanism used by MobileMe's Back to My Mac for remote file and screen sharing. For this to work, the Mac desktop must first be securely registered into Apple's Dynamic DNS server by simply turning BTMM on (which happens when you install the MobileMe update, if it's not already on). This then allows the MobileMe cloud servers to target updates to the machine as required without the desktop system needing to initiate the transactions. BTMM also automatically configures an encrypted, point to point IPSec connection to secure transactions over the Internet.
Other push messaging alternatives either use an expensive mobile network to keep track of mobile devices (as RIM's BlackBerry service does), or require a team of administrators to configure and maintain a Local Area Network supplying DNS and directory services (as Exchange Server does). Exchange can not remotely update desktop client machines unless they connect to the corporate network over a VPN or dialup networking link themselves. Thanks to the automatic Wide-Area Bonjour configuration of MobileMe's BTMM, none of that is needed.
MobileMe on Windows
Apple's BTMM push updating service does not update Windows desktop apps, which must sync on a regular interval to be kept up to date with the cloud. Rather than using Microsoft's own desktop ActiveSync in Windows XP (not to be confused with Exchange Server's unrelated push messaging component of the same name), or its successor in Windows Vista, the “Windows Mobile Device Center,” Apple brought over its own sync technology, bundled within iTunes.
This is not new to MobileMe; iTunes for Windows has long provided iPod, iPhone, and .Mac data sync with Outlook on the PC. This fact didn't prevent conspiracy theorists from complaining that iTunes 7.7 was “sneaking MobileMe onto Windows” after discovering optional new sync options in the latest version of iTunes.
During the iTunes install, Apple includes a MobileMe Control Panel that behaves identically with its Mac OS X counterpart, although on Windows there is no support for syncing anything apart from calendar, contacts, and bookmarks with the MobileMe cloud (below). Again, on Windows, there is currently no support for Back to My Mac or push updates, only sync.
Sonnet announces 2-Port Gigabit Ethernet network adapter cards
Sonnet Technologies Inc., a provider of upgrades and accessories for Apple Mac desktop, server, and notebook computers, announced this week the introduction of the Presto Gigabit PCIe Server PCI Express network adapter card and the Presto Gigabit PCI-X Server network adapter card.
These Sonnet cards add two GbE (Gigabit Ethernet) ports to any compatible computer, offer enhanced performance through support for jumbo packet data transfers and link aggregation, and deliver improved reliability with transparent failover protection, in case a cable gets disconnected or a port fails.
Sonnet Technologies, headquartered in Irvine, California, provides local storage systems for professional users of Macintosh, Windows, and Unix systems in the film, video, and broadcast industries, Sonnet's continued success is due in part to a superior staff of engineers and personnel committed to excellence.
Since its founding in 1986, Sonnet offers product solutions that enhance the storage, performance, and connectivity of Macintosh, PC, and industry-standard computers. The company is a computer hardware upgrade company with a product line featuring a range of high-performance, cost-effective, and reliable storage solutions, as well as a variety of performance-extending upgrade cards.
Presto Gigabit PCIe Server features a native PCI Express x4 host bus interface for maximum performance in most recent computers, while Presto Gigabit PCI-X Server features a 64-bit, 133 MHz PCI-X host bus interface for maximum performance and even wider compatibility in older computers. Both Presto Gigabit Server network adapter cards deliver enhanced networking support in compatible computers and gigabit speeds over common CAT-5 cabling, so costly cable replacement is unnecessary to support the higher performance. Presto Gigabit Server network adapter cards’ 1000/100/10BaseT auto-negotiation and full/half duplex communication support allow them to be used in most networks.
The benefits of these Sonnet cards include a simple way to add two ports of GbE connectivity to any compatible computer, supports gigabit speeds on common CAT-5 cabling with no need for costly cable replacement, supports link aggregation on its own and with onboard GbE ports, and supports transparent failover. It also features full/half duplex, 1000/100/10BaseT auto-negotiation, and fast host bus interfaces for maximum performance.
The Presto Gigabit PCIe Server is compatible with Xserve (with PCI Express 1.1 slots), Mac Pro, Power Mac G5 (with PCI Express slots), Server with PCI Express slot, PC with PCI Express slot, Mac OS X Version 10.4.11+, Windows Server 2003, Windows Vista and Windows XP with SP2.
The Presto Gigabit PCI-X Server is compatible with Xserve (with PCI or PCI-X slots), Power Mac G5 (with PCI or PCI-X slots only), Power Mac G4 (all models except Cube), Power Macintosh G3 Server, Blue & White, Server with PCI or PCI-X slots, PC with PCI or PCI-X slots, Mac OS X Version 10.4.11+, Windows Server 2003, Windows Vista and Windows XP with SP2.
The Presto Gigabit PCIe Server with part number GE1000LA2X-E is available for the retail price of US$ 199.95. The Presto Gigabit PCI-X Server with part number GE1000LA2X will be available this month for the retail price of US$ 199.95.
These Sonnet cards add two GbE (Gigabit Ethernet) ports to any compatible computer, offer enhanced performance through support for jumbo packet data transfers and link aggregation, and deliver improved reliability with transparent failover protection, in case a cable gets disconnected or a port fails.
Sonnet Technologies, headquartered in Irvine, California, provides local storage systems for professional users of Macintosh, Windows, and Unix systems in the film, video, and broadcast industries, Sonnet's continued success is due in part to a superior staff of engineers and personnel committed to excellence.
Since its founding in 1986, Sonnet offers product solutions that enhance the storage, performance, and connectivity of Macintosh, PC, and industry-standard computers. The company is a computer hardware upgrade company with a product line featuring a range of high-performance, cost-effective, and reliable storage solutions, as well as a variety of performance-extending upgrade cards.
Presto Gigabit PCIe Server features a native PCI Express x4 host bus interface for maximum performance in most recent computers, while Presto Gigabit PCI-X Server features a 64-bit, 133 MHz PCI-X host bus interface for maximum performance and even wider compatibility in older computers. Both Presto Gigabit Server network adapter cards deliver enhanced networking support in compatible computers and gigabit speeds over common CAT-5 cabling, so costly cable replacement is unnecessary to support the higher performance. Presto Gigabit Server network adapter cards’ 1000/100/10BaseT auto-negotiation and full/half duplex communication support allow them to be used in most networks.
The benefits of these Sonnet cards include a simple way to add two ports of GbE connectivity to any compatible computer, supports gigabit speeds on common CAT-5 cabling with no need for costly cable replacement, supports link aggregation on its own and with onboard GbE ports, and supports transparent failover. It also features full/half duplex, 1000/100/10BaseT auto-negotiation, and fast host bus interfaces for maximum performance.
The Presto Gigabit PCIe Server is compatible with Xserve (with PCI Express 1.1 slots), Mac Pro, Power Mac G5 (with PCI Express slots), Server with PCI Express slot, PC with PCI Express slot, Mac OS X Version 10.4.11+, Windows Server 2003, Windows Vista and Windows XP with SP2.
The Presto Gigabit PCI-X Server is compatible with Xserve (with PCI or PCI-X slots), Power Mac G5 (with PCI or PCI-X slots only), Power Mac G4 (all models except Cube), Power Macintosh G3 Server, Blue & White, Server with PCI or PCI-X slots, PC with PCI or PCI-X slots, Mac OS X Version 10.4.11+, Windows Server 2003, Windows Vista and Windows XP with SP2.
The Presto Gigabit PCIe Server with part number GE1000LA2X-E is available for the retail price of US$ 199.95. The Presto Gigabit PCI-X Server with part number GE1000LA2X will be available this month for the retail price of US$ 199.95.
36,000 public servants deployed for PC polls
The Elections Secretariat will also mobilise the services of retired Government drivers to maintain the election transport network at the highest level.
Over 500 Assistant Returning Officers (AROs) who have been appointed to supervise the elections will attend a pre-election workshop at the Rajagiriya Election Secretariat from August 18-20.
Accordingly, 300 AROs will be sent from Colombo and over 200 will be sent from the outstations.
Deshapriya said that Elections Commissioner Dayananda Dissanayake had informed party Secretaries on Friday about the decisions taken by the Elections Secretariat to conduct the election in a free and fair manner.
The discussions were held with the participation of UPFA Secretary Susil Premajayantha, UNP Secretary Tissa Attanayaka, JVP Secretary Tilvin Silva and CWC Secretary R. Yogarajan. Senior DIG (Elections) Gamini Nawaratna and senior Police Officials from the NCP and Sabaragamuwa were also present.
Meanwhile a spokesman for the Elections Secretariat said in addition to the National Identity Card (NIC), voters could produce their passports, postal NICs, driving licences and railway season ticket folders to vote at the North Central and Sabaragamuwa Provincial Council Elections on August 23. Deshapriya said that voters could also produce their temporary NICs by the Divisional Secretariats, Bhikkhu NICs and Senior Citizen NICs, issued by the Social Services Department.
"However, we have instructed all Assistant Returning Officers (AROs) and Senior Presiding Officers at polling booths not to allow any person who does not hold an authorised identity card to vote under any circumstances". Deshapriya also said if any person or a group of people makes an attempt to vote in an irregular manner, the SPOs were instructed to seek the assistance of the police.
The Elections Secretariat has also instructed officials manning polling booths to retain the temporary issued NICs in their custody after the voters cast their vote.
Over 500 Assistant Returning Officers (AROs) who have been appointed to supervise the elections will attend a pre-election workshop at the Rajagiriya Election Secretariat from August 18-20.
Accordingly, 300 AROs will be sent from Colombo and over 200 will be sent from the outstations.
Deshapriya said that Elections Commissioner Dayananda Dissanayake had informed party Secretaries on Friday about the decisions taken by the Elections Secretariat to conduct the election in a free and fair manner.
The discussions were held with the participation of UPFA Secretary Susil Premajayantha, UNP Secretary Tissa Attanayaka, JVP Secretary Tilvin Silva and CWC Secretary R. Yogarajan. Senior DIG (Elections) Gamini Nawaratna and senior Police Officials from the NCP and Sabaragamuwa were also present.
Meanwhile a spokesman for the Elections Secretariat said in addition to the National Identity Card (NIC), voters could produce their passports, postal NICs, driving licences and railway season ticket folders to vote at the North Central and Sabaragamuwa Provincial Council Elections on August 23. Deshapriya said that voters could also produce their temporary NICs by the Divisional Secretariats, Bhikkhu NICs and Senior Citizen NICs, issued by the Social Services Department.
"However, we have instructed all Assistant Returning Officers (AROs) and Senior Presiding Officers at polling booths not to allow any person who does not hold an authorised identity card to vote under any circumstances". Deshapriya also said if any person or a group of people makes an attempt to vote in an irregular manner, the SPOs were instructed to seek the assistance of the police.
The Elections Secretariat has also instructed officials manning polling booths to retain the temporary issued NICs in their custody after the voters cast their vote.
SIMI network in many States exposed
The July 26 serial bomb blasts here that killed 53 people and injured over 200 were carried out by SIMI activists from Madhya Pradesh, Maharashtra and Karnataka with local support from Ahmedabad, Vadodara, Surat and Broach.
Gujarat Director-General of Police P.C. Pandey told journalists here on Saturday that so far the police had not been able to establish the militants’ direct links with the Pakistan-based Lashkar-e-Taiba or the Bangladesh-based HUJI. “But we all know that somewhere at the top the local terror groups are actively linked with the LeT, HUJI as well as Pakistan’s ISI. It is only a matter of time before the external hand behind the bomb blasts in Ahmedabad and possibly some other parts of the country is established,” he said.
Besides Mr. Pandey, Ahmedabad Police Commissioner O.P. Mathur, Vadodara Police Commissioner Rakesh Asthana and Crime Branch Joint Police Commissioner Ashish Bhatia, who played an active role in cracking the entire terror network, were present at the press conference.
Mr. Pandey and Mr. Bhatia said the arrest of Javed Sheikh, a resident of Juhapura locality in the city, led to the arrest of eight more, four each in Ahmedabad and Vadodara, who were actively involved in the planning, and execution of the serial blasts in Ahmedabad and the planting of bombs in Surat.
Saturday’s arrest of Abul Bashar Qasmi, the mastermind behind the Ahmedabad blasts, from his native village in Azamgarh in Uttar Pradesh, was expected to facilitate the arrests of several others known to be involved.
He said the “Indian Mujahideen,” in whose name the warning e-mail was sent minutes before the Ahmedabad serial blasts, was nothing but another name of the SIMI. After the SIMI was banned, its activists were operating under the name of Indian Mujahideen and were mainly carrying out bomb blasts, kidnapping or hijacking to get some of its key leaders released.
Mr. Bhatia said the planning for the Ahmedabad blasts and in some other centres started in Kerala, where a secret training camp was organised in the Wagamon forests last December.
The camp was attended by about 50 youth members of the SIMI from Gujarat, Maharashtra, Rajasthan, U.P., Madhya Pradesh, Jharkhand, Kerala, Karnataka and some other States. In the four-day camp, the participants were given preliminary training in rock climbing, map reading, air pistol firing, guerilla warfare and other such activities. They were also trained in misleading the police, and in raising a hue and cry over human rights violations in case of arrests and other fringe issues. Among the leaders who delivered fiery “jehadi” speeches to instigate youth to terror activities were Safdar Nagori, who was arrested in Indore in March, and Karimuddin Nagori.
After the Kerala camp, Safdar, Karimuddin and Hafiz Hussain visited Ahmedabad and Vadodara to net in more young SIMI activists in the State. Another training camp, mainly to train the youth participants from Gujarat to participate in terror operations, was held in the Pavagadh hills in Halol, about 50 km from Vadodara, in January this year. After the arrest of Safdar Nagori in March, Mufti Abu Bashir, Vadodara-based Kayamuddin, and a Mumbai-based top official of a software company, all SIMI activists, took charge.
Gujarat Director-General of Police P.C. Pandey told journalists here on Saturday that so far the police had not been able to establish the militants’ direct links with the Pakistan-based Lashkar-e-Taiba or the Bangladesh-based HUJI. “But we all know that somewhere at the top the local terror groups are actively linked with the LeT, HUJI as well as Pakistan’s ISI. It is only a matter of time before the external hand behind the bomb blasts in Ahmedabad and possibly some other parts of the country is established,” he said.
Besides Mr. Pandey, Ahmedabad Police Commissioner O.P. Mathur, Vadodara Police Commissioner Rakesh Asthana and Crime Branch Joint Police Commissioner Ashish Bhatia, who played an active role in cracking the entire terror network, were present at the press conference.
Mr. Pandey and Mr. Bhatia said the arrest of Javed Sheikh, a resident of Juhapura locality in the city, led to the arrest of eight more, four each in Ahmedabad and Vadodara, who were actively involved in the planning, and execution of the serial blasts in Ahmedabad and the planting of bombs in Surat.
Saturday’s arrest of Abul Bashar Qasmi, the mastermind behind the Ahmedabad blasts, from his native village in Azamgarh in Uttar Pradesh, was expected to facilitate the arrests of several others known to be involved.
He said the “Indian Mujahideen,” in whose name the warning e-mail was sent minutes before the Ahmedabad serial blasts, was nothing but another name of the SIMI. After the SIMI was banned, its activists were operating under the name of Indian Mujahideen and were mainly carrying out bomb blasts, kidnapping or hijacking to get some of its key leaders released.
Mr. Bhatia said the planning for the Ahmedabad blasts and in some other centres started in Kerala, where a secret training camp was organised in the Wagamon forests last December.
The camp was attended by about 50 youth members of the SIMI from Gujarat, Maharashtra, Rajasthan, U.P., Madhya Pradesh, Jharkhand, Kerala, Karnataka and some other States. In the four-day camp, the participants were given preliminary training in rock climbing, map reading, air pistol firing, guerilla warfare and other such activities. They were also trained in misleading the police, and in raising a hue and cry over human rights violations in case of arrests and other fringe issues. Among the leaders who delivered fiery “jehadi” speeches to instigate youth to terror activities were Safdar Nagori, who was arrested in Indore in March, and Karimuddin Nagori.
After the Kerala camp, Safdar, Karimuddin and Hafiz Hussain visited Ahmedabad and Vadodara to net in more young SIMI activists in the State. Another training camp, mainly to train the youth participants from Gujarat to participate in terror operations, was held in the Pavagadh hills in Halol, about 50 km from Vadodara, in January this year. After the arrest of Safdar Nagori in March, Mufti Abu Bashir, Vadodara-based Kayamuddin, and a Mumbai-based top official of a software company, all SIMI activists, took charge.
Monday, March 17, 2008
The Renegade Network Marketer and Sieg's System Were the Beginning - What's Next?
Every day hundreds of savvy network marketers and even the old-school MLMers purchase Ann Sieg's Renegade System--a funded sponsoring proposal lead generation system--but a lot of them do it unknowingly.
What they initially picked up was a copy of her e-book, but after they read the book they realize they get a lot more than just words and ideas.
Just as Mike Dillard has done with his Magnetic Sponsoring, Sieg's book comes with her Renegade System. Although different in many ways, both set of books, resources and systems have empowered network marketers to move into a new era for the networking industry-the era of marketing.
First & Second Impressions about The Renegade and Magnetic Sponsoring...
Many progressive networkers, and even many of the old-school MLM types, fumble through the first pages of The Renegade e-book feeling almost anxious because they sense they just found the mother-load... like stumbling into a goldmine but realizing you can't carry anything home until you do some planning.
This is similar to how many have felt when they found Magnetic Sponsoring.
The Renegade had the greatest impact of me between the two, but that is because I saw a missing element that I could not fill with Magnetic Sponsoring-teaching others.
I had read Mike Dillard's Magnetic Sponsoring and had employed some affiliate marketing strategies and the funded-sponsoring proposal out of what I learned in his MLM Traffic Formula course, but it wasn't until I found The Renegade Network Marketer and its 'sister' System, that I felt I could teach any of this stuff to my team.
That's what's most important to me because in network marketing it's about duplication.
I had been teaching network marketing (the old-school way) for years, and coaching is a passion. So when I saw how well Ann had put her Renegade package together specifically for beginners, I was excited to expand upon it. I started planning how I'd gather my team and clients and come back to mine the gold together. And that's what we did.
Within weeks, people who had been wasting thousands of dollars on leads to build their network marketing business and getting no where, who were afraid of Internet marketing up to that point, were employing The Renegade System strategies by following simple tutorials we had set up.
Over a hundred people on our team made the switch within weeks. We threw out the cold-calling and warm market stuff forever, and started generating leads and new income with the Renegade. The prospects started calling people on my team and they were thrilled. Over a hundred of my clients (many from other network marketing companies) started generating their own leads list, and then monetizing it. The whole 'training experiment' was a smash.
What's Next for The Renegade'ers and Magnetic Gurus?
The next big movement in this new model for network marketers is teaching others how to set it all up in step-by-step tutorials like we've done. I've seen proof of its power. People flock to you by the thousands to learn.
If you want to create your own system to do this make sure it is set up for the beginner in very small bite sizes, and that it's visual so they can literally follow along.
Also, remember how much Ann Sieg emphasized monetization in The Renegade Network Marketer. Make sure your training system increases monetization not just for you, but also for your team and prospects who should be able to use your training system with the same benefit you do.
I think you'll see this kind of training take the MLM industry by storm, and to the next level of maturity because it's exactly what the majority of network marketers who have read The Renegade (or Dillard's stuff) need.
So find a system that does this, like one we've created called Renegade University, or create one that meets the criteria above and you'll be ahead of the curve, positioned to attract a huge number of prospects to you, while earning a lot more cash flow if you monetize it properly. Then, you can lead those prospects to wherever it is you want them to end up (like your MLM business, for example).
What they initially picked up was a copy of her e-book, but after they read the book they realize they get a lot more than just words and ideas.
Just as Mike Dillard has done with his Magnetic Sponsoring, Sieg's book comes with her Renegade System. Although different in many ways, both set of books, resources and systems have empowered network marketers to move into a new era for the networking industry-the era of marketing.
First & Second Impressions about The Renegade and Magnetic Sponsoring...
Many progressive networkers, and even many of the old-school MLM types, fumble through the first pages of The Renegade e-book feeling almost anxious because they sense they just found the mother-load... like stumbling into a goldmine but realizing you can't carry anything home until you do some planning.
This is similar to how many have felt when they found Magnetic Sponsoring.
The Renegade had the greatest impact of me between the two, but that is because I saw a missing element that I could not fill with Magnetic Sponsoring-teaching others.
I had read Mike Dillard's Magnetic Sponsoring and had employed some affiliate marketing strategies and the funded-sponsoring proposal out of what I learned in his MLM Traffic Formula course, but it wasn't until I found The Renegade Network Marketer and its 'sister' System, that I felt I could teach any of this stuff to my team.
That's what's most important to me because in network marketing it's about duplication.
I had been teaching network marketing (the old-school way) for years, and coaching is a passion. So when I saw how well Ann had put her Renegade package together specifically for beginners, I was excited to expand upon it. I started planning how I'd gather my team and clients and come back to mine the gold together. And that's what we did.
Within weeks, people who had been wasting thousands of dollars on leads to build their network marketing business and getting no where, who were afraid of Internet marketing up to that point, were employing The Renegade System strategies by following simple tutorials we had set up.
Over a hundred people on our team made the switch within weeks. We threw out the cold-calling and warm market stuff forever, and started generating leads and new income with the Renegade. The prospects started calling people on my team and they were thrilled. Over a hundred of my clients (many from other network marketing companies) started generating their own leads list, and then monetizing it. The whole 'training experiment' was a smash.
What's Next for The Renegade'ers and Magnetic Gurus?
The next big movement in this new model for network marketers is teaching others how to set it all up in step-by-step tutorials like we've done. I've seen proof of its power. People flock to you by the thousands to learn.
If you want to create your own system to do this make sure it is set up for the beginner in very small bite sizes, and that it's visual so they can literally follow along.
Also, remember how much Ann Sieg emphasized monetization in The Renegade Network Marketer. Make sure your training system increases monetization not just for you, but also for your team and prospects who should be able to use your training system with the same benefit you do.
I think you'll see this kind of training take the MLM industry by storm, and to the next level of maturity because it's exactly what the majority of network marketers who have read The Renegade (or Dillard's stuff) need.
So find a system that does this, like one we've created called Renegade University, or create one that meets the criteria above and you'll be ahead of the curve, positioned to attract a huge number of prospects to you, while earning a lot more cash flow if you monetize it properly. Then, you can lead those prospects to wherever it is you want them to end up (like your MLM business, for example).
Saturday, March 15, 2008
A Brief History of Cisco Certification Training
Cisco Systems was founded in 1984 by a married couple named Len Bosack and Sandy Lerner. They were computer engineers employed at Stanford University near San Francisco, California. The name cisco, which was originally spelled using a small c, was taken from San Francisco. It created the first commercially successful multi-protocol router. This was exactly the right product at the right time as it enabled previously incompatible computers to communicate with each other. The cisco router was thus instrumental in the establishment and growth of the internet. The change to the standard Internet Protocol (IP) cut drastically into the need for a multi-protocol router, but by this time the company was well established and able to diversify into other networking system products.
In 1990, just six years after it was founded, the company went public and the name was changed to Cisco Systems. The founders walked away with a nice profit of around 170 million dollars. In the following years, the company continued to grow. Just before the dot com. bubble burst, Cisco Systems was one of the richest companies in the world. Today, the company has managed to stay on the cutting edge of networking systems technology and has retained its position as a leader in the field of Internet technology.
Around 1993, the Cisco systems became involved in training with the establishment of Cisco Academies. The idea was to provide global training for network associates. Since they were being trained by Cisco to use Cisco equipment, the establishment of the Academies contributed to the growth of the company. Cisco training was established as a benchmark standard for network associates and IT technicians. Cisco was also a leader in the introduction of formal certification programs to insure the competence and skill level of networking employees. The idea was that college educations by themselves were not a guarantee of a person’s capacity to do a job. Cisco Certification training was established to prepare candidates to pass the Certification exams.
Although in recent years, other companies have introduced Certification programs, the Cisco Certification remains an important indicator of the skill level of a potential employee. This is especially true in the networking field. At the current time, Cisco Systems sponsors 9 different Certifications. They range from CCIE (Cisco Certified Internetwork Expert) to CCSI (Cisco Certified Systems Instructor). The most common and entry level Certification is the CCNA (Cisco Certified Network Associate).
In 1990, just six years after it was founded, the company went public and the name was changed to Cisco Systems. The founders walked away with a nice profit of around 170 million dollars. In the following years, the company continued to grow. Just before the dot com. bubble burst, Cisco Systems was one of the richest companies in the world. Today, the company has managed to stay on the cutting edge of networking systems technology and has retained its position as a leader in the field of Internet technology.
Around 1993, the Cisco systems became involved in training with the establishment of Cisco Academies. The idea was to provide global training for network associates. Since they were being trained by Cisco to use Cisco equipment, the establishment of the Academies contributed to the growth of the company. Cisco training was established as a benchmark standard for network associates and IT technicians. Cisco was also a leader in the introduction of formal certification programs to insure the competence and skill level of networking employees. The idea was that college educations by themselves were not a guarantee of a person’s capacity to do a job. Cisco Certification training was established to prepare candidates to pass the Certification exams.
Although in recent years, other companies have introduced Certification programs, the Cisco Certification remains an important indicator of the skill level of a potential employee. This is especially true in the networking field. At the current time, Cisco Systems sponsors 9 different Certifications. They range from CCIE (Cisco Certified Internetwork Expert) to CCSI (Cisco Certified Systems Instructor). The most common and entry level Certification is the CCNA (Cisco Certified Network Associate).
Wednesday, March 12, 2008
Magellan Network Systems Joins Softswitch Consortium
Magellan Network Systems, maker of softswitches and enhanced telecom services systems, has joined the International Softswitch Consortium as a founding member.
The Consortium was formed earlier this year by Cisco Systems, Level 3 Communications, Enron Communications, Hewlett-Packard and other leading telecommunications vendors to promote open standards and applications permitting the convergence of the traditional telephone network with the Internet.
The 52-member Consortium promotes "softswitch" architectures that facilitate the interoperability of products supporting voice and multimedia communications over IP networks. Initial efforts are targeted at standard interfaces such as the Session Initiation Protocol (SIP), the Real-Time Transport Protocol (RTP), the Real-Time Streaming Protocol (RTSP) and the Media Gateway Control Protocol (MGCP).
Jeff Paine, Magellan vice president of marketing, said, "Our recently announced Mariner product, one of the first true softswitch implementations, is designed to provide call control and enhanced services in a legacy phone network, an IP network, or a hybrid of the two. The Softswitch Consortium's standardization efforts -- notably with SIP and MGCP -- will help us take Magellan's proven expertise in circuit-switched call control and apply it seamlessly to the ATM and IP network environments in controlling the gateways that run key voice services."
Founded in May 1999, the Softswitch Consortium is an international non-profit organization for global cooperation and coordination of internetworking technologies in the field of Internet-based real-time interactive communications and related applications. Many applications emulate circuit switching in software; hence the name "softswitch."
The Consortium identifies, selects and augments the development and distribution of standard interfaces for the call agents, media gateways and applications that make up IP networks. Additional information about the Consortium can be found on the organization's web site at www.softswitch.org.
Magellan Network Systems, founded in 1994, develops and markets carrier-quality, scalable telecommunications services platforms for a wide variety of service providers, including traditional telephone companies, Internet and Internet telephony service providers, and competitive and incumbent local exchange carriers.
The company's products offer an unprecedented range of enhanced services, including pre- and post-paid calling cards, long-distance resale, voicemail and unified messaging services, all with fully integrated billing and administration. Customers include British Telecom, Deutsche Telekom, In Touch Telecom, Startec and Kertel. Magellan is privately held and has 125 employees. For more information, visit Magellan's web site at www.magellan.com.
The Consortium was formed earlier this year by Cisco Systems, Level 3 Communications, Enron Communications, Hewlett-Packard and other leading telecommunications vendors to promote open standards and applications permitting the convergence of the traditional telephone network with the Internet.
The 52-member Consortium promotes "softswitch" architectures that facilitate the interoperability of products supporting voice and multimedia communications over IP networks. Initial efforts are targeted at standard interfaces such as the Session Initiation Protocol (SIP), the Real-Time Transport Protocol (RTP), the Real-Time Streaming Protocol (RTSP) and the Media Gateway Control Protocol (MGCP).
Jeff Paine, Magellan vice president of marketing, said, "Our recently announced Mariner product, one of the first true softswitch implementations, is designed to provide call control and enhanced services in a legacy phone network, an IP network, or a hybrid of the two. The Softswitch Consortium's standardization efforts -- notably with SIP and MGCP -- will help us take Magellan's proven expertise in circuit-switched call control and apply it seamlessly to the ATM and IP network environments in controlling the gateways that run key voice services."
Founded in May 1999, the Softswitch Consortium is an international non-profit organization for global cooperation and coordination of internetworking technologies in the field of Internet-based real-time interactive communications and related applications. Many applications emulate circuit switching in software; hence the name "softswitch."
The Consortium identifies, selects and augments the development and distribution of standard interfaces for the call agents, media gateways and applications that make up IP networks. Additional information about the Consortium can be found on the organization's web site at www.softswitch.org.
Magellan Network Systems, founded in 1994, develops and markets carrier-quality, scalable telecommunications services platforms for a wide variety of service providers, including traditional telephone companies, Internet and Internet telephony service providers, and competitive and incumbent local exchange carriers.
The company's products offer an unprecedented range of enhanced services, including pre- and post-paid calling cards, long-distance resale, voicemail and unified messaging services, all with fully integrated billing and administration. Customers include British Telecom, Deutsche Telekom, In Touch Telecom, Startec and Kertel. Magellan is privately held and has 125 employees. For more information, visit Magellan's web site at www.magellan.com.
Tuesday, March 11, 2008
MCSE Certification - Requirements And Courses
In this article we're going to go over the current requirements for getting an MCSE certification. Please keep in mind that these requirements could be old news by the time you read this. No knock on Microsoft intended.
So, you want to get an MCSE certification. Well, in order to do so you're going to have to pass a series of exams. As of this article, seven to be exact. Five of the exams are what they call core exams and the last two are called elective exams.
The five core exams consist of four operating system exams and one design exam. The four operating system exams offer the following choices. The first of the operating system exams is the client operating system. You need to take one of these. The last three are for the networking system itself. There is a bit of an overlap here so we'll just cover the choices as they apply to both options.
The overlaps are courses 2151 and 2152 which are Windows 2000 Network and Operating Systems Essentials and Implementing Windows 2000 Professional Server. Also in the overlap is course 1560 which is upgrading from Windows NT to Windows 2000.
This is where we have the breakoff between client operating system and the networking system. The last client operating system exams are course 2272 and 2285 which are Implementing Windows XP Professional and Installing and Configuring Windows XP Professional. This concludes the client operating system exams.
The remaining exams for the network system itself are courses 2153 and 2154. These include Implementing a Microsoft Windows 2000 Network Infrastructure and Implementing and Administering Microsoft Windows 2000 Directory Services.
The design exam comes with a number of options which cover Designing a Microsoft Windows 2000 Directory Services Infrastructure, Designing a Security-Enhanced Microsoft Windows 2000 Network, Designing a Microsoft Windows 2000 Networking Services Infrastructure, Designing a Highly Available Web Infrastructure, Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure and Designing Security for Microsoft Networks. The good part about the design option is that the student has a number of options to choose from.
The two elective exams are a bit of a blessing and a curse. There are numerous courses that can be taken for the two elective exams. The problem is, with so many choices a new student may have a difficult time deciding which one to take. With some being infinitely more difficult than the others, the choice can mean the difference between passing and failing the exams. Having said that, the more popular of the elective exams, which doesn't necessarily mean they are the easiest ones, are System Administration for Microsoft SQL Server 7.0, which has been a staple for years, Implementing a Database on Microsoft SQL Server 7.0, which is usually taken with the other SQL exam, thus completing the elective section, Implementing and Managing Microsoft Exchange 2000, which has been another long time staple and finally its cousin, Designing Microsoft Exchange 2000 for the Enterprise. There are of course other courses but these are the most popular.
In our next article look for more information on MCSE certifications.
So, you want to get an MCSE certification. Well, in order to do so you're going to have to pass a series of exams. As of this article, seven to be exact. Five of the exams are what they call core exams and the last two are called elective exams.
The five core exams consist of four operating system exams and one design exam. The four operating system exams offer the following choices. The first of the operating system exams is the client operating system. You need to take one of these. The last three are for the networking system itself. There is a bit of an overlap here so we'll just cover the choices as they apply to both options.
The overlaps are courses 2151 and 2152 which are Windows 2000 Network and Operating Systems Essentials and Implementing Windows 2000 Professional Server. Also in the overlap is course 1560 which is upgrading from Windows NT to Windows 2000.
This is where we have the breakoff between client operating system and the networking system. The last client operating system exams are course 2272 and 2285 which are Implementing Windows XP Professional and Installing and Configuring Windows XP Professional. This concludes the client operating system exams.
The remaining exams for the network system itself are courses 2153 and 2154. These include Implementing a Microsoft Windows 2000 Network Infrastructure and Implementing and Administering Microsoft Windows 2000 Directory Services.
The design exam comes with a number of options which cover Designing a Microsoft Windows 2000 Directory Services Infrastructure, Designing a Security-Enhanced Microsoft Windows 2000 Network, Designing a Microsoft Windows 2000 Networking Services Infrastructure, Designing a Highly Available Web Infrastructure, Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure and Designing Security for Microsoft Networks. The good part about the design option is that the student has a number of options to choose from.
The two elective exams are a bit of a blessing and a curse. There are numerous courses that can be taken for the two elective exams. The problem is, with so many choices a new student may have a difficult time deciding which one to take. With some being infinitely more difficult than the others, the choice can mean the difference between passing and failing the exams. Having said that, the more popular of the elective exams, which doesn't necessarily mean they are the easiest ones, are System Administration for Microsoft SQL Server 7.0, which has been a staple for years, Implementing a Database on Microsoft SQL Server 7.0, which is usually taken with the other SQL exam, thus completing the elective section, Implementing and Managing Microsoft Exchange 2000, which has been another long time staple and finally its cousin, Designing Microsoft Exchange 2000 for the Enterprise. There are of course other courses but these are the most popular.
In our next article look for more information on MCSE certifications.
Tuesday, February 26, 2008
A Brief Look At Merchant Accounts
A bank allows businesses to accept credit cards, gift cards and debit cards by having a merchant account. A merchant account is a specialized bank processing account that uses a credit card terminal.
A credit card terminal is an electronic piece of equipment that allows the merchant to swipe or key in a credit card's information. This type of terminal allows merchant's to also be able to accept gift cards and debit cards and it check verification while processing. Merchants can use these terminals need to be connected to phone line, internet, or cellular service. There are many ways to obtain a merchant account.
Merchants can lease a terminal if they do not want to buy one or some banks will give the merchant a terminal for free in exchange for a long term contract. AS we all know though nothing in life is free, there are fees involved every time the terminal is used. Actually there are a variety of fees that are involved with merchant accounts. There are even different fees depending on if you swipe the card or punch it in manually.
There is an authorization fee that is charged each time a card is sent to the bank to be authorized. This is usually between 10 and 45 cents. This fee is charged even if the transaction is declined. A statement fee is a monthly fee that is charged to the merchant at the end of every month. This charge is usually a flat fee of $5-$10 dollar.
There is a monthly minimum fee to ensure that merchants pay a minimum fee each month to cover maintenance and minimal profits to the provider. If the merchants account does not meet the monthly minimum then the merchants will be charged a minimum fee usually around $25.
A batch fee or a header fee is charged to the merchant at the end of every day when the terminal is settled for the day. This is when a merchant is balancing their drawer at the end of the day and closes out the terminal to get a total amount of credit cards that were used for the day. If this is not done every 24 hours a higher rate will be assessed.
There can also be customer service fees, annual fees and numerous other fees. Before you get a merchant account set up you need to get a look at all these fees from your bank and see if you are going to have enough activity to make it worth your while to have a merchant account.
A credit card terminal is an electronic piece of equipment that allows the merchant to swipe or key in a credit card's information. This type of terminal allows merchant's to also be able to accept gift cards and debit cards and it check verification while processing. Merchants can use these terminals need to be connected to phone line, internet, or cellular service. There are many ways to obtain a merchant account.
Merchants can lease a terminal if they do not want to buy one or some banks will give the merchant a terminal for free in exchange for a long term contract. AS we all know though nothing in life is free, there are fees involved every time the terminal is used. Actually there are a variety of fees that are involved with merchant accounts. There are even different fees depending on if you swipe the card or punch it in manually.
There is an authorization fee that is charged each time a card is sent to the bank to be authorized. This is usually between 10 and 45 cents. This fee is charged even if the transaction is declined. A statement fee is a monthly fee that is charged to the merchant at the end of every month. This charge is usually a flat fee of $5-$10 dollar.
There is a monthly minimum fee to ensure that merchants pay a minimum fee each month to cover maintenance and minimal profits to the provider. If the merchants account does not meet the monthly minimum then the merchants will be charged a minimum fee usually around $25.
A batch fee or a header fee is charged to the merchant at the end of every day when the terminal is settled for the day. This is when a merchant is balancing their drawer at the end of the day and closes out the terminal to get a total amount of credit cards that were used for the day. If this is not done every 24 hours a higher rate will be assessed.
There can also be customer service fees, annual fees and numerous other fees. Before you get a merchant account set up you need to get a look at all these fees from your bank and see if you are going to have enough activity to make it worth your while to have a merchant account.
I Want To Sell Online, But How Should I?
I want to sell online, but how should I?
With all the different opportunities on the internet, it's easy to become overwhelmed and frustrated. Maybe it's time to take a step back, rethink your plan, and just be honest about your abilities and what you want out of the business.
First consider your personality type...
Are you a highly educated, informed expert in your field? Consider writing an educational blog and articles of and about your profession and expertise.
Are you a highly motivated business person with a background in sales or communications? Consider affiliate or pay-per-click ad campaigns.
Are you a stay at home mom or dad just looking for extra income? Thought about writing about your hobbies interests?
Are you a power negotiator and always looking to strike the best deal? Maybe online auction is the way to go.
The great thing about writing in general, weather a blog or just a simple diary or journal, is the ability to bring another dimension of critical thinking into your work. Being able to look back and see early mistakes and subsequent improvement can bring a fantastic motivational boost.
Expression through writing can release pent-up energy, calm the mind, and engage imaginative and inspirational energy you never thought you had. Generating enthusiasm and much needed motivation.
Writing allows you to express your own unique knowledge and wisdom to the world in a way which was impossible twenty years ago. Allowing you to connect with people of similar interests all over the world.
No matter your level of education, or competence at writing. As you continue to write, your skills will grow. Just write from the heart, and the rest will fall into place!
Ultimately, your intentions become key to your ability to succeed. What are those intentions? Is your primary focus to enhance others lives in some way, Or just quick easy money? Your intentions will determine your success, and ability to persuade people to buy products from you.
Like any other business, there is no easy way to earn a fortune on the internet. Like many others, you too can earn a decent living here. Take the time to contribute something meaningful, then the money will follow.
With all the different opportunities on the internet, it's easy to become overwhelmed and frustrated. Maybe it's time to take a step back, rethink your plan, and just be honest about your abilities and what you want out of the business.
First consider your personality type...
Are you a highly educated, informed expert in your field? Consider writing an educational blog and articles of and about your profession and expertise.
Are you a highly motivated business person with a background in sales or communications? Consider affiliate or pay-per-click ad campaigns.
Are you a stay at home mom or dad just looking for extra income? Thought about writing about your hobbies interests?
Are you a power negotiator and always looking to strike the best deal? Maybe online auction is the way to go.
The great thing about writing in general, weather a blog or just a simple diary or journal, is the ability to bring another dimension of critical thinking into your work. Being able to look back and see early mistakes and subsequent improvement can bring a fantastic motivational boost.
Expression through writing can release pent-up energy, calm the mind, and engage imaginative and inspirational energy you never thought you had. Generating enthusiasm and much needed motivation.
Writing allows you to express your own unique knowledge and wisdom to the world in a way which was impossible twenty years ago. Allowing you to connect with people of similar interests all over the world.
No matter your level of education, or competence at writing. As you continue to write, your skills will grow. Just write from the heart, and the rest will fall into place!
Ultimately, your intentions become key to your ability to succeed. What are those intentions? Is your primary focus to enhance others lives in some way, Or just quick easy money? Your intentions will determine your success, and ability to persuade people to buy products from you.
Like any other business, there is no easy way to earn a fortune on the internet. Like many others, you too can earn a decent living here. Take the time to contribute something meaningful, then the money will follow.
I Want You to Read This Before You Attend Your Next Client Meeting
American entreprenuers who live under time pressures tend to want to jump right into closing the sale before it's too late (whatever "too late" means -- with an infinite future in front of you, how can anything be too late?)
We spend almost every moment thinking about what we're going to do in the next moment. When we're with our children, our mind is on our business. When we're in the office with a client, our mind is daydreaming about our vacation. When we're supposedly listening to our spouse during a romantic dinner, we're thinking about what witty thing we are going to say next. We're always thinking about the next thing, the next event, the next task, or the next person we have to talk to at a networking event.
Our American business culture is so obsessed with managing time that we've forgotten what's important about time. When we are constantly multi-tasking, we think we're becoming more effective, but in reality we are making things far worse. That's because the person we're with immediately SENSES that our attention is on something other than them. When we don't focus our attention on hearing about a prospect's struggles, or successes, why should they focus on anything we say? When we don't value them, why should they value us?
Only you can stop yourself from obsessing about how little time you have. It is just part of our human nature to ALWAYS have far more to do than we have time available. Focus instead on making every prospect and client moment count. When you are in a room full of over a hundred small business owners, treat every moment together as though no one else in the room is more important - even if that moment is for just the blink of an eye. You may not even need to say many words, and yet you'll communicate to clients how special they are. In many Asian cultures, for example, people recognize and practice the concepts of "face" and harmony in ways Westerners do not. Beign direct and "getting all the issues out on the table" can be a good thing (according to the Western view), but the Asian approach of setting some conflicts and business agendas aside for the sake of maintaining a harmonious client meeting or respectful communication is equally legitimate. With everything you do in your business, you will become far more effective.
Now, here is one simple tip that is so profound, that it will immediately connect you at a DEEPER level with your clients. Whenever you are with another person, whether for a second or for several minutes, look into their eyes and focus on remembering everything about their eyes - the color, the shape, the length of their eyelashes. Look at every little red line in the whites of their eyes, see their shape and size. Stay focused on their eyes until you're sure you can recount every detail.
What will happen when you do this? Individuals will sense that your attention is nowhere else but on them. This will make them feel special. They will feel drawn to you, and soak up the undivided attention. You will see that the other person is actually listening to everything you're saying. Eliciting a desired win-win response will become easier and easier. And, once you experience that, you won't want to go back to looking at another person in the old way again. Each time you encounter another person, you will see their WORTH, and they will see yours. I guarantee that this will attract more paying clients, just the same way it has attracted all the local and global clients I need, so that I work less and make more money.
We spend almost every moment thinking about what we're going to do in the next moment. When we're with our children, our mind is on our business. When we're in the office with a client, our mind is daydreaming about our vacation. When we're supposedly listening to our spouse during a romantic dinner, we're thinking about what witty thing we are going to say next. We're always thinking about the next thing, the next event, the next task, or the next person we have to talk to at a networking event.
Our American business culture is so obsessed with managing time that we've forgotten what's important about time. When we are constantly multi-tasking, we think we're becoming more effective, but in reality we are making things far worse. That's because the person we're with immediately SENSES that our attention is on something other than them. When we don't focus our attention on hearing about a prospect's struggles, or successes, why should they focus on anything we say? When we don't value them, why should they value us?
Only you can stop yourself from obsessing about how little time you have. It is just part of our human nature to ALWAYS have far more to do than we have time available. Focus instead on making every prospect and client moment count. When you are in a room full of over a hundred small business owners, treat every moment together as though no one else in the room is more important - even if that moment is for just the blink of an eye. You may not even need to say many words, and yet you'll communicate to clients how special they are. In many Asian cultures, for example, people recognize and practice the concepts of "face" and harmony in ways Westerners do not. Beign direct and "getting all the issues out on the table" can be a good thing (according to the Western view), but the Asian approach of setting some conflicts and business agendas aside for the sake of maintaining a harmonious client meeting or respectful communication is equally legitimate. With everything you do in your business, you will become far more effective.
Now, here is one simple tip that is so profound, that it will immediately connect you at a DEEPER level with your clients. Whenever you are with another person, whether for a second or for several minutes, look into their eyes and focus on remembering everything about their eyes - the color, the shape, the length of their eyelashes. Look at every little red line in the whites of their eyes, see their shape and size. Stay focused on their eyes until you're sure you can recount every detail.
What will happen when you do this? Individuals will sense that your attention is nowhere else but on them. This will make them feel special. They will feel drawn to you, and soak up the undivided attention. You will see that the other person is actually listening to everything you're saying. Eliciting a desired win-win response will become easier and easier. And, once you experience that, you won't want to go back to looking at another person in the old way again. Each time you encounter another person, you will see their WORTH, and they will see yours. I guarantee that this will attract more paying clients, just the same way it has attracted all the local and global clients I need, so that I work less and make more money.
Overcome Networking Obstacles
Executives in search of employment understand the importance of Networking. They know the statistics support networking as the main method for landing a new job and yet it is very difficult for most people. As a Job Search Coach for Executives and Technology Professionals I have heard myriad complaints and seen the devastation to careers when executives, especially "C" level executives don't network successfully.
• I just can't ask people for favors.
• I am the one who helps; I don't want to be seen as needy.
• I find it hard to start the conversation when it is about me.
• I hate cold calling.
Reluctance to network is the single largest barrier to landing new employment. The more senior the position, it seems, the more difficult it is for the candidate to ask for assistance to discover where the jobs are. Here are a few suggestions to overcome that hurdle. It is important to know your message and deliver it with confidence, but that is a topic for another article. Let's assume you have the patter down but find it hard to pick up the phone or send out that email.
POSSIBLE REMEDIES:
Use the phone. If you craft an enticing phone message and deliver it with energy and conviction, you will probably receive an encouraging response. By contrast, if you send email, nuance is impossible to detect and in fact, you are more likely to misinterpret busy or style for rejection. A telephone call gives you opportunity to detect the positive response and create a bond.
Contact in Threes: You have culled names from your contact lists of people who have worked for you and also have a list of people to whom you have been referred. Contact two people you know first. Leverage that success and confidence and call the third less known individual. Be sure to have a compelling message written down before you call.
Call at Odd Times: You are more likely to find someone at their phone at eight in the morning than ten. Executives are more likely to answer their own phones after six.
Get Introductions, Not Referrals: When you do connect with someone willing to open doors, as for introductions that mention you will be contacting the individual. Anyone can say, "Use my name," but an introduction insures you will get a response.
• I just can't ask people for favors.
• I am the one who helps; I don't want to be seen as needy.
• I find it hard to start the conversation when it is about me.
• I hate cold calling.
Reluctance to network is the single largest barrier to landing new employment. The more senior the position, it seems, the more difficult it is for the candidate to ask for assistance to discover where the jobs are. Here are a few suggestions to overcome that hurdle. It is important to know your message and deliver it with confidence, but that is a topic for another article. Let's assume you have the patter down but find it hard to pick up the phone or send out that email.
POSSIBLE REMEDIES:
Use the phone. If you craft an enticing phone message and deliver it with energy and conviction, you will probably receive an encouraging response. By contrast, if you send email, nuance is impossible to detect and in fact, you are more likely to misinterpret busy or style for rejection. A telephone call gives you opportunity to detect the positive response and create a bond.
Contact in Threes: You have culled names from your contact lists of people who have worked for you and also have a list of people to whom you have been referred. Contact two people you know first. Leverage that success and confidence and call the third less known individual. Be sure to have a compelling message written down before you call.
Call at Odd Times: You are more likely to find someone at their phone at eight in the morning than ten. Executives are more likely to answer their own phones after six.
Get Introductions, Not Referrals: When you do connect with someone willing to open doors, as for introductions that mention you will be contacting the individual. Anyone can say, "Use my name," but an introduction insures you will get a response.
Monday, February 25, 2008
Five Key Networking Tips for Inventors
While the swift cut-and-parry of creation is the heart of an inventor's life, there is another important component - networking. Let's face it; no matter how great your invention may be, you can always benefit from talented professionals in your field that might be willing to lend a hand.
Maybe it's that database programmer you've been scouring the earth for, or that distributor you need to get your product on store shelves, or a patent attorney to make sure your intellectual property is protected. Whatever the case may be, there are steps you can take to put yourself in the path of networking success.
In this article, we will examine five of the most helpful. By applying these tips to your day-to-day efforts, you will increase your odds of meeting the people you need to move your invention forward.
1) Have a clean, approachable website.
The benefit of having a simple website to send people to cannot be stressed enough. Let's say you are at a party or industry conference. Suddenly, you meet a new colleague and the two of you get to talking about your respective projects and goals.
As the conversation comes to a close, the colleague asks you, "So, how can I stay abreast of what you're up to, how can we keep in touch?" If you are networking-savvy inventor, you will reply, "Oh, no problem! My website is www.JohnDokes.com, it has all my contact information and what I'm working on. Check up on me there from time to time!"
This is extremely simple to do. Your website does not have to be flashy or fancy; a clean, black text on white background HTML layout will do just fine. As mentioned, your website should include your name, profession, hobbies, and areas of expertise, achievements, and maybe a periodical blurb about what things of importance you are working on at the time.
2) Print business cards and carry them at all times.
But what happens when you meet someone on the fly? There isn't always time to scribble down web URLs or phone numbers, and lack of preparedness could kill an otherwise great networking contact. Fortunately, this does not have to befall you. The solution is a timeless standby of professionals everywhere: business cards! Simply visit your local Kinkos and print up 200 standard business cards with your name, e-mail address, mobile phone, and anything else you deem relevant. Then, make a point of carrying 5-10 of them in your wallet with you at all times. With business cards in tow, you will be able to capitalize on networking opportunities wherever you happen to be - on vacation, at restaurants or coffee shops, even in the grocery store. You truly never know when you will meet someone important.
3) Consider a separate phone line or wireless phone for professional purposes.
While not an absolute necessity, you need to consider how a potential contact or partner might perceive you. If they call your house line and hear lots of family commotion in the background, it might send the message that you are ill-prepared to take on a serious venture of any kind. Whether this is reasonable to infer or not, perception is reality for many people. Therefore, it might make sense to get a separate landline or wireless phone for your professional needs. You would then print this number on your website and business cards instead of your house phone. A wireless phone is best because you can carry it with you and never miss an important call. In addition to upholding your professionalism, doing this also helps you delineate between different areas of your life.
4) Follow leads wherever they may appear.
Anyone who has been in business for long knows that leads and opportunities can crop up almost anywhere, at any time. It is not uncommon for new business partners to meet on vacation, over dinner and drinks, or while playing golf at a country club. Therefore, you should keep this in the back of your mind and be ready to pounce on new opportunities as they arise. If you are out on the green with someone and you get to talking about your professions, there is no shame in "testing the waters" and seeing if he is interested in new projects. Do not assume that just because you aren't in a business setting, you cannot pursue business leads. Truly successful inventors are creative and resourceful.
5) Use the direct approach whenever possible and appropriate.
Many people take a passive approach to life. Instead of acting to bring about some outcome, they simply hope it comes to be through osmosis. When it comes to networking, this attitude is a death sentence. If you want to meet the best people and bring them into the fold, you need to proactively seek them out. Let's say you are in desperate need of a graphic designer, for instance. Throw up an ad on Rent-A-Coder that says you're looking for one! Better yet, ask around your circle of friends and contacts to see if they know anyone with the skills you need. This is how networking happens. Of course, you should seek to establish some kind of relationship with a person before you just mine them for contacts. You wouldn't want to bombard someone you just met. But by all means: once you are on good terms with someone, feel free to ask them who they know.
Maybe it's that database programmer you've been scouring the earth for, or that distributor you need to get your product on store shelves, or a patent attorney to make sure your intellectual property is protected. Whatever the case may be, there are steps you can take to put yourself in the path of networking success.
In this article, we will examine five of the most helpful. By applying these tips to your day-to-day efforts, you will increase your odds of meeting the people you need to move your invention forward.
1) Have a clean, approachable website.
The benefit of having a simple website to send people to cannot be stressed enough. Let's say you are at a party or industry conference. Suddenly, you meet a new colleague and the two of you get to talking about your respective projects and goals.
As the conversation comes to a close, the colleague asks you, "So, how can I stay abreast of what you're up to, how can we keep in touch?" If you are networking-savvy inventor, you will reply, "Oh, no problem! My website is www.JohnDokes.com, it has all my contact information and what I'm working on. Check up on me there from time to time!"
This is extremely simple to do. Your website does not have to be flashy or fancy; a clean, black text on white background HTML layout will do just fine. As mentioned, your website should include your name, profession, hobbies, and areas of expertise, achievements, and maybe a periodical blurb about what things of importance you are working on at the time.
2) Print business cards and carry them at all times.
But what happens when you meet someone on the fly? There isn't always time to scribble down web URLs or phone numbers, and lack of preparedness could kill an otherwise great networking contact. Fortunately, this does not have to befall you. The solution is a timeless standby of professionals everywhere: business cards! Simply visit your local Kinkos and print up 200 standard business cards with your name, e-mail address, mobile phone, and anything else you deem relevant. Then, make a point of carrying 5-10 of them in your wallet with you at all times. With business cards in tow, you will be able to capitalize on networking opportunities wherever you happen to be - on vacation, at restaurants or coffee shops, even in the grocery store. You truly never know when you will meet someone important.
3) Consider a separate phone line or wireless phone for professional purposes.
While not an absolute necessity, you need to consider how a potential contact or partner might perceive you. If they call your house line and hear lots of family commotion in the background, it might send the message that you are ill-prepared to take on a serious venture of any kind. Whether this is reasonable to infer or not, perception is reality for many people. Therefore, it might make sense to get a separate landline or wireless phone for your professional needs. You would then print this number on your website and business cards instead of your house phone. A wireless phone is best because you can carry it with you and never miss an important call. In addition to upholding your professionalism, doing this also helps you delineate between different areas of your life.
4) Follow leads wherever they may appear.
Anyone who has been in business for long knows that leads and opportunities can crop up almost anywhere, at any time. It is not uncommon for new business partners to meet on vacation, over dinner and drinks, or while playing golf at a country club. Therefore, you should keep this in the back of your mind and be ready to pounce on new opportunities as they arise. If you are out on the green with someone and you get to talking about your professions, there is no shame in "testing the waters" and seeing if he is interested in new projects. Do not assume that just because you aren't in a business setting, you cannot pursue business leads. Truly successful inventors are creative and resourceful.
5) Use the direct approach whenever possible and appropriate.
Many people take a passive approach to life. Instead of acting to bring about some outcome, they simply hope it comes to be through osmosis. When it comes to networking, this attitude is a death sentence. If you want to meet the best people and bring them into the fold, you need to proactively seek them out. Let's say you are in desperate need of a graphic designer, for instance. Throw up an ad on Rent-A-Coder that says you're looking for one! Better yet, ask around your circle of friends and contacts to see if they know anyone with the skills you need. This is how networking happens. Of course, you should seek to establish some kind of relationship with a person before you just mine them for contacts. You wouldn't want to bombard someone you just met. But by all means: once you are on good terms with someone, feel free to ask them who they know.
Soft Goods Networking
Soft goods are those items that help with the convenience of everyday life. There are different categories of soft goods out of which some are medical soft goods including lab coats, braces etc. Soft goods networking is amongst the very difficult tasks to carry out.
One mandatory thing is for the sender and the receiver to both have a friendly environment to accommodate the transactions without causing trouble. For stable soft goods networking, the computer on which the environment is saved needs to be reliable. For the networking to be fast and efficient, the Internet should be the mode of soft goods networking.
There are certain systems in which the purchase may be made after a trial use, limited to a certain period. This is more reliable, as it lets the buyer feel safer and less at risk of being duped. The goods may be replaced or returned if defective or unusable. There is a long list of things that are available and online sites carry different images and product details to help you make an informed decision.
At walk in shops, there are usually products that are out of stock or not available due to various reasons. In case you like something and it is out of stock you may be able to look it up on the Internet, access its different versions online, and buy the option you like. The network gives a vast choice of soft goods to choose from and reasonable prices to go with it. Soft goods networking also provides its customers with a door delivery service.
One mandatory thing is for the sender and the receiver to both have a friendly environment to accommodate the transactions without causing trouble. For stable soft goods networking, the computer on which the environment is saved needs to be reliable. For the networking to be fast and efficient, the Internet should be the mode of soft goods networking.
There are certain systems in which the purchase may be made after a trial use, limited to a certain period. This is more reliable, as it lets the buyer feel safer and less at risk of being duped. The goods may be replaced or returned if defective or unusable. There is a long list of things that are available and online sites carry different images and product details to help you make an informed decision.
At walk in shops, there are usually products that are out of stock or not available due to various reasons. In case you like something and it is out of stock you may be able to look it up on the Internet, access its different versions online, and buy the option you like. The network gives a vast choice of soft goods to choose from and reasonable prices to go with it. Soft goods networking also provides its customers with a door delivery service.
Tuesday, February 19, 2008
Expand Your Network by Reaching Out to the "Power Connectors"
In every industry or profession, people of big influence exist. These are the people who have large networks and can make things happen. You can call them the "power connectors". Because of their network, they can virtually reach out to anyone they need to, which is a big component of their success. Having one of these people in your network is a huge asset that can quickly expand your reach. So, how do you identify one of these individuals?
First, if you attend a variety of industry events, then you will eventually meet some of these people or hear about them from others. These are the people who everyone in the room knows. Second, the speakers at industry events can be well connected. How else do you think that they were chosen as a speaker?
Third, executives in your industry from leading firms are fairly connected. By having a top position, these people will naturally have a large network.
So, how do you get to know these "power connectors?" You need to be proactive and reach out to them by 1) leveraging your network to get an introduction, 2) attending an event to listen to the person speak and then introducing yourself to this individual, or 3) finding a valuable reason to contact this person such as sharing industry news or sending a book of interest. How ever you decide to contact this person, make sure that it is tactful and you are putting the other person first.
When building relationships with "power connectors", find out how you can help them before you ask them to open up their networks. Take time to nurture these relationships and do whatever you can to gain credibility and trust. Make sure that you top of mind so invite them to events and keep them in the loop on your successes. When the time is right, these people will help you. These are some of the most important relationships you can have in your network so only leverage them when absolutely necessary. "Power connectors" are asked for favors all of the time so don't take advantage of your relationship with them.
Over time, you can too become a "power connector" by branding yourself as an authority in your industry. By having this image, you will have the opportunity to connect with many individuals. As you start to build new relationships, make sure that you focus on integrating a variety of people into your network with various backgrounds, titles, and industry knowledge. It is good to have a diverse network to draw upon, which will be helpful when assisting others.
First, if you attend a variety of industry events, then you will eventually meet some of these people or hear about them from others. These are the people who everyone in the room knows. Second, the speakers at industry events can be well connected. How else do you think that they were chosen as a speaker?
Third, executives in your industry from leading firms are fairly connected. By having a top position, these people will naturally have a large network.
So, how do you get to know these "power connectors?" You need to be proactive and reach out to them by 1) leveraging your network to get an introduction, 2) attending an event to listen to the person speak and then introducing yourself to this individual, or 3) finding a valuable reason to contact this person such as sharing industry news or sending a book of interest. How ever you decide to contact this person, make sure that it is tactful and you are putting the other person first.
When building relationships with "power connectors", find out how you can help them before you ask them to open up their networks. Take time to nurture these relationships and do whatever you can to gain credibility and trust. Make sure that you top of mind so invite them to events and keep them in the loop on your successes. When the time is right, these people will help you. These are some of the most important relationships you can have in your network so only leverage them when absolutely necessary. "Power connectors" are asked for favors all of the time so don't take advantage of your relationship with them.
Over time, you can too become a "power connector" by branding yourself as an authority in your industry. By having this image, you will have the opportunity to connect with many individuals. As you start to build new relationships, make sure that you focus on integrating a variety of people into your network with various backgrounds, titles, and industry knowledge. It is good to have a diverse network to draw upon, which will be helpful when assisting others.
The Three Most Important People in Any Business
Whenever I do business with any company, I make it a point to meet the three most important people. These are the people the really know what is going on within the company every day. They have the most direct knowledge of daily activities and long term corporate strategy. When you go into any business, as a consultant or employee, make sure you meet all three.
The first is the most obvious. This is the person that signs the checks. Make sure you meet whomever it is that signs your pay check. Get to know him or her and establish a rapport. Chances are in a SMB environment this is also the business owner. From this person you will learn long term business strategy and the overall direction of the organization. By getting to know the owner of the business you will also get a good picture of the future of the company. If the owner is smart, dynamic, organized and passionate then chances are the company will go far. If the owner is lazy, arrogant and any other combination of negatives then you know what's coming.
The second person to meet is the individual responsible for cutting checks. I think you recognize the pattern so far. Basically, it is important to be friendly with the people that make sure you get paid. Before I became a consultant I always made it a point to be very friendly with the folks in the HR department. By getting to know the person that actually creates your checks you will get an idea for company finances. Is the company playing smart and safe with their money? Are they spending wisely or are they throwing money away on expensive office furniture? By becoming friendly with the person that writes the checks you will be able to learn the financial status of the business.
The third, and in many ways, most important person to get to know is the janitor. By this I mean whoever's job it is to clean up at night. This is the person that will tell you everything about the people in the office. For some reason, most people never speak to janitors, but they are an amazing resource for information about the people in a company. They know everything about everyone and are usually the best source for office gossip. They can tell you what coffee brand the director of marketing prefers, or they can tell you the gatekeeper's favorite flowers. They are knowledgeable about all the personality quirks of everyone in the office. By forging a good relationship with the janitor you will learn about potential allies and troublemakers.
By knowing these three primary players in any business you are in a position to have an inside track. The Check Signer will know about company strategy, long term plans and current goals. The Check Writer can talk about finances, spending, investments and cash flow. The Janitor knows the personalities of everyone at work and he will also know their secrets. By forging alliances with all three of these people you will gain a sizable advantage in any business environment.
The first is the most obvious. This is the person that signs the checks. Make sure you meet whomever it is that signs your pay check. Get to know him or her and establish a rapport. Chances are in a SMB environment this is also the business owner. From this person you will learn long term business strategy and the overall direction of the organization. By getting to know the owner of the business you will also get a good picture of the future of the company. If the owner is smart, dynamic, organized and passionate then chances are the company will go far. If the owner is lazy, arrogant and any other combination of negatives then you know what's coming.
The second person to meet is the individual responsible for cutting checks. I think you recognize the pattern so far. Basically, it is important to be friendly with the people that make sure you get paid. Before I became a consultant I always made it a point to be very friendly with the folks in the HR department. By getting to know the person that actually creates your checks you will get an idea for company finances. Is the company playing smart and safe with their money? Are they spending wisely or are they throwing money away on expensive office furniture? By becoming friendly with the person that writes the checks you will be able to learn the financial status of the business.
The third, and in many ways, most important person to get to know is the janitor. By this I mean whoever's job it is to clean up at night. This is the person that will tell you everything about the people in the office. For some reason, most people never speak to janitors, but they are an amazing resource for information about the people in a company. They know everything about everyone and are usually the best source for office gossip. They can tell you what coffee brand the director of marketing prefers, or they can tell you the gatekeeper's favorite flowers. They are knowledgeable about all the personality quirks of everyone in the office. By forging a good relationship with the janitor you will learn about potential allies and troublemakers.
By knowing these three primary players in any business you are in a position to have an inside track. The Check Signer will know about company strategy, long term plans and current goals. The Check Writer can talk about finances, spending, investments and cash flow. The Janitor knows the personalities of everyone at work and he will also know their secrets. By forging alliances with all three of these people you will gain a sizable advantage in any business environment.
Monday, February 18, 2008
How To Get Consistent Referrals
How many times have we heard the saying "Hope is not a plan," and thought "Yikes! I should probably take a look at my marketing calendar." Many of us get caught up in day to day operations and completely forget to plan. It's only when referrals are low or non-existent that we begin to think about marketing.
When was the last time you communicated with your referring clients? Generally you should be in touch with your clients monthly to bi-monthly, minimally-- depending on your field. If you can't remember the last time you contacted your clients, you may benefit from using a referral marketing calendar. Depending on your preferences, your marketing calendar could be electronic or a hard copy paper calendar.
It can be difficult, stressful, and sometimes completely ineffective to plan and execute marketing activities on a whim. Schedule time each week to review, update, and develop your referral marketing calendar. After you've entered activities on your calendar, print out the current month and hang it near your desk. It is helpful to have something tangible to remind you and help keep you on track. Be sure to also document the following:
1. Money invested.
2. Time invested.
3. Results derived.
4. Repeat activity or reject activity (based on results/return on investment).
Keep special occasions in mind when planning your activities, such as holidays, special client anniversaries, and events related to your particular business.
When was the last time you planned out your referral marketing activities for the year? If you are waiting until your business slows down you are waiting too long. Referrals are a great way to sustain a business, however they take time to nurture and flourish. Plan today for referral success tomorrow and produce a steady, consistent stream of referrals for yourself.
When was the last time you communicated with your referring clients? Generally you should be in touch with your clients monthly to bi-monthly, minimally-- depending on your field. If you can't remember the last time you contacted your clients, you may benefit from using a referral marketing calendar. Depending on your preferences, your marketing calendar could be electronic or a hard copy paper calendar.
It can be difficult, stressful, and sometimes completely ineffective to plan and execute marketing activities on a whim. Schedule time each week to review, update, and develop your referral marketing calendar. After you've entered activities on your calendar, print out the current month and hang it near your desk. It is helpful to have something tangible to remind you and help keep you on track. Be sure to also document the following:
1. Money invested.
2. Time invested.
3. Results derived.
4. Repeat activity or reject activity (based on results/return on investment).
Keep special occasions in mind when planning your activities, such as holidays, special client anniversaries, and events related to your particular business.
When was the last time you planned out your referral marketing activities for the year? If you are waiting until your business slows down you are waiting too long. Referrals are a great way to sustain a business, however they take time to nurture and flourish. Plan today for referral success tomorrow and produce a steady, consistent stream of referrals for yourself.
Networking - 10 Ways to Survive and Thrive at Networking Events
Are you attending a networking event? It can be intimidating if you don't know what to say and do.
Here are 10 tips to help you survive and thrive at networking events:
1. Arrive as early as you can. You'll avoid the angst of walking into a room full of strangers. Even better, you'll avoid having to look for a seat while everyone stares at you, or has to move over to make room for you at the table.
2. When you meet someone new, stand up and shake their hand. Maintain good eye contact.
3. Prepare a few questions to get the conversation started. It might be about the event or venue, or how often they have attended in the past.
4. Bring lots of business cards, and have them available. You'll avoid having to rummage through your bag or pockets trying to locate them.
5. Exchange business cards at the start of the meeting. You can place the cards you receive in front of you, in the order that people are sitting around the table.
6. Be prepared to introduce yourself and your services. Plan your introduction so you aren't caught like a deer in the headlights.
7. Prepare any materials you will present, including notes from the last meeting.
8. Be curious about the other people at the meeting, and be a good listener. You'll pick up interesting ways to connect afterwards.
9. Look for ways to help others. You may not need the product or service of someone in the group, but you may know someone who does. Go out of your way to help them. You never know when they will do the same for you.
10. Follow up afterwards. Nothing happens without follow up. Arrange to meet for lunch or coffee, or at one of your offices.
Here are 10 tips to help you survive and thrive at networking events:
1. Arrive as early as you can. You'll avoid the angst of walking into a room full of strangers. Even better, you'll avoid having to look for a seat while everyone stares at you, or has to move over to make room for you at the table.
2. When you meet someone new, stand up and shake their hand. Maintain good eye contact.
3. Prepare a few questions to get the conversation started. It might be about the event or venue, or how often they have attended in the past.
4. Bring lots of business cards, and have them available. You'll avoid having to rummage through your bag or pockets trying to locate them.
5. Exchange business cards at the start of the meeting. You can place the cards you receive in front of you, in the order that people are sitting around the table.
6. Be prepared to introduce yourself and your services. Plan your introduction so you aren't caught like a deer in the headlights.
7. Prepare any materials you will present, including notes from the last meeting.
8. Be curious about the other people at the meeting, and be a good listener. You'll pick up interesting ways to connect afterwards.
9. Look for ways to help others. You may not need the product or service of someone in the group, but you may know someone who does. Go out of your way to help them. You never know when they will do the same for you.
10. Follow up afterwards. Nothing happens without follow up. Arrange to meet for lunch or coffee, or at one of your offices.
Thursday, February 14, 2008
Whine Tasting - Top 5 Excuses for Networking
Networking is such an incredible tool for everyone, regardless of your profession, industry or trade. When used properly and effectively, networking can yield incredible results that can last a lifetime. So why are we not networking more and developing our communication skills, creativity, resources etc.? Listed below are the main excuses for why most people choose not to network. This article is designed to encourage the reader to dispel common myths associated with networking and become an Elite Networking Champion!
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Nine Networking Tips for Success
When you enter the networking mixer do you feel like you have a two-foot perimeter of open space surrounding you? Everyone seems to be comfortably settled into clusters as they socialize unaware of your presence. You try to make eye contact but you don't recognize anyone. You search for the bar. Even though you're not thirsty, having something in your hand might make you appear to be festive and casual.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Get out of your comfort zone
Visit briefly with old friends but don't cling to them. Instead look for ways to introduce each other to new acquaintances. Recognize that the more people you meet the more comfortable and fun it will be in the future and the more people you know, the more business opportunities you create.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Get out of your comfort zone
Visit briefly with old friends but don't cling to them. Instead look for ways to introduce each other to new acquaintances. Recognize that the more people you meet the more comfortable and fun it will be in the future and the more people you know, the more business opportunities you create.
Wednesday, February 13, 2008
Whine Tasting - Top 5 Excuses for Networking
Networking is such an incredible tool for everyone, regardless of your profession, industry or trade. When used properly and effectively, networking can yield incredible results that can last a lifetime. So why are we not networking more and developing our communication skills, creativity, resources etc.? Listed below are the main excuses for why most people choose not to network. This article is designed to encourage the reader to dispel common myths associated with networking and become an Elite Networking Champion!
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Nine Networking Tips for Success
When you enter the networking mixer do you feel like you have a two-foot perimeter of open space surrounding you? Everyone seems to be comfortably settled into clusters as they socialize unaware of your presence. You try to make eye contact but you don't recognize anyone. You search for the bar. Even though you're not thirsty, having something in your hand might make you appear to be festive and casual.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Monday, February 11, 2008
Golf and Business Equals Success
Social schmoozing has long been recognised as an effective method of building business relationships and wooing new clients. Martini lunches and cigars were the tools used a generation ago. These days golf is considered the most important schmoozing skill, so much so that many executives attain their positions based on golf prowess alone. In fact, not playing golf can have a negative impact on business careers. Many non-golfers are finding that they hit professional stagnation due to golfing colleagues being promoted above them.
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
Golf schmoozing looks to be business-networking strategy, with successful outcomes virtually guaranteed. It's a tool open to exploitation by both women and men, which helps to level the promotion playing field. While it's considered bad form to play the sycophant and lose on purpose, it's perhaps wise to remember the old saying, "Show me a good loser, and I'll show you someone who's playing with his boss."
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
Golf schmoozing looks to be business-networking strategy, with successful outcomes virtually guaranteed. It's a tool open to exploitation by both women and men, which helps to level the promotion playing field. While it's considered bad form to play the sycophant and lose on purpose, it's perhaps wise to remember the old saying, "Show me a good loser, and I'll show you someone who's playing with his boss."
What I Hate About Networking
OK OK, I don't really hate networking, but there are some aspects of networking I really do hate. Why do you care? Because if you understand WHY I hate these things YOU will make more money. Let me explain:
I was thinking about this in my car the other day. Networking is like hunting for birds in the bushes with a Gatling gun. You can't really see if any birds are actually in the bush but you shoot anyway. Every once in a while a bird drops dead out of a bush and you think "Success! This really works!" Except the gun fired 100 rounds and the bird was sick...
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
I was thinking about this in my car the other day. Networking is like hunting for birds in the bushes with a Gatling gun. You can't really see if any birds are actually in the bush but you shoot anyway. Every once in a while a bird drops dead out of a bush and you think "Success! This really works!" Except the gun fired 100 rounds and the bird was sick...
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
Friday, February 08, 2008
Are You Getting Out There In A Big Way?
Getting out and meeting people will bring many benefits to you and your business. The good news is that many events are low cost or sometimes even free to attend!
Networking Groups- There are so many groups around now with more starting up every week, or so it seems. Networking is a great way of making new contacts, if you go about it the right way.
You'll meet lots of other business owners and often find that you face similar business challenges and can learn from each other's experiences.
Seminars & Workshops - All business owners are hungry for extra knowledge and to discover more ways to improve their businesses. There's usually an opportunity to chat before the event or during coffee breaks.
Tasters - Groups that are looking to recruit new members often have taster or visitor events. Sometimes they're free or there is just a small charge for refreshments.
Keep in Touch
When you meet people at events, it's worth keeping business cards of those who share your target market (even competitors might pass on work if they get overloaded). Some contacts may be useful alliances if you provide a complimentary service to theirs. Don't just meet them once at an event, keep in touch, have coffee or lunch, get a relationship going.
So, Get Out There!
The more you get out there, the more people will know about your business, and the more opportunities will come your way!
Networking Groups- There are so many groups around now with more starting up every week, or so it seems. Networking is a great way of making new contacts, if you go about it the right way.
You'll meet lots of other business owners and often find that you face similar business challenges and can learn from each other's experiences.
Seminars & Workshops - All business owners are hungry for extra knowledge and to discover more ways to improve their businesses. There's usually an opportunity to chat before the event or during coffee breaks.
Tasters - Groups that are looking to recruit new members often have taster or visitor events. Sometimes they're free or there is just a small charge for refreshments.
Keep in Touch
When you meet people at events, it's worth keeping business cards of those who share your target market (even competitors might pass on work if they get overloaded). Some contacts may be useful alliances if you provide a complimentary service to theirs. Don't just meet them once at an event, keep in touch, have coffee or lunch, get a relationship going.
So, Get Out There!
The more you get out there, the more people will know about your business, and the more opportunities will come your way!
Benefits of Joining a Forum
One of the worst places to be in your business or profession is becoming stuck. For writers, it may be writer's block. For speakers, it could be lack of engagements. And for entrepreneurs and small business owners, it's likely that next brilliant idea that could bring in more sales or attract more leads.
So how do you get unstuck without contracting a consultant on retainer?
You can attend a workshop, eavesdrop on a teleconference call or register online for an e-course. But a one-time event most likely will not be enough to get you over your hump. You'll get better traction if somebody, or a group of your peers guides you through a step-by-step process.
Someone (who may already have been where you are now) to show you an alternative direction. Someone with your best interest in mind. And someone you can trust.
In short: A forum or some other type of think tank...
You can join and participate with a group of forward thinking individuals with a single purpose. You can meet weekly, bi-weekly or monthly. And you can build lasting relationships.
You'll likely gain an advantage by receiving a continual stream of professional input. You'll also get to bounce ideas around for feedback from a trusted group of like-minded experts. They could see something from an experience angle that you may have overlooked. That alone could save you a ton of money, customer service headaches and a lot of grief.
Five reasons to get started now:
1) Sharing common interests. If you joined a group of weekend bikers, you already know what the central topic and subtopics are. You'll probably talk about motorcycle magazines, accessories, maintenance, detailing and tuned exhaust pipes. And then share a bunch of biking stories, run-ins with the law, and near misses that could make the hairs on the back of everyone's necks stand at attention.
2) Flow of new ideas. Imagine giving, receiving and recommending tips, tools and pointers that foster your group's growth. You get to pool together the resources of your entire group to solve problems, share tactics and testify to success stories.
3) Minimal investment. Most special interest groups, clubs or organizations do not charge high dues for membership. Their goal is to build a steady, growing membership. It's when you get involved with business groups, investment clubs and marketing mentorship-you can expect to pay anywhere from two- to four-figures a month.
4) Networking opportunities. You can expand your business network and exposure through word-of-mouth marketing, referrals and sponsored events. The more people know and like you-the more business will come your way. It's easier to land the big account if someone in your sphere of influence puts in a good word for you. Really.
5) Forming new friendships and alliances. This is the icing on the cake. Not only do you share common interests already, but also you get to share it with people you like. And you get to look forward to deeper and more meaningful experiences the more time you spend together.
So how do you get unstuck without contracting a consultant on retainer?
You can attend a workshop, eavesdrop on a teleconference call or register online for an e-course. But a one-time event most likely will not be enough to get you over your hump. You'll get better traction if somebody, or a group of your peers guides you through a step-by-step process.
Someone (who may already have been where you are now) to show you an alternative direction. Someone with your best interest in mind. And someone you can trust.
In short: A forum or some other type of think tank...
You can join and participate with a group of forward thinking individuals with a single purpose. You can meet weekly, bi-weekly or monthly. And you can build lasting relationships.
You'll likely gain an advantage by receiving a continual stream of professional input. You'll also get to bounce ideas around for feedback from a trusted group of like-minded experts. They could see something from an experience angle that you may have overlooked. That alone could save you a ton of money, customer service headaches and a lot of grief.
Five reasons to get started now:
1) Sharing common interests. If you joined a group of weekend bikers, you already know what the central topic and subtopics are. You'll probably talk about motorcycle magazines, accessories, maintenance, detailing and tuned exhaust pipes. And then share a bunch of biking stories, run-ins with the law, and near misses that could make the hairs on the back of everyone's necks stand at attention.
2) Flow of new ideas. Imagine giving, receiving and recommending tips, tools and pointers that foster your group's growth. You get to pool together the resources of your entire group to solve problems, share tactics and testify to success stories.
3) Minimal investment. Most special interest groups, clubs or organizations do not charge high dues for membership. Their goal is to build a steady, growing membership. It's when you get involved with business groups, investment clubs and marketing mentorship-you can expect to pay anywhere from two- to four-figures a month.
4) Networking opportunities. You can expand your business network and exposure through word-of-mouth marketing, referrals and sponsored events. The more people know and like you-the more business will come your way. It's easier to land the big account if someone in your sphere of influence puts in a good word for you. Really.
5) Forming new friendships and alliances. This is the icing on the cake. Not only do you share common interests already, but also you get to share it with people you like. And you get to look forward to deeper and more meaningful experiences the more time you spend together.
Thursday, February 07, 2008
How Can Twitter & Plaxo Help Increase Your Sales?
These days we are all being bombarded with invitations to a plethora of on line social networks and many of us are a little confused as to why in the world we should join one? While not all Social Networks are worth the investment of your time to join and input a profile, some such as Twitter and Plaxo can actually be very helpful in connecting with your network.
Twitter.com is a very basic site that allows members to post their name, picture, a URL to their blog or web site and a short description of who they are. The one thing twitter is designed to do is answer a simple question - "What are you doing right now?" There is a 140 character text box that allows members to answer that question and anyone following their profile will see the answer as they post it. In turn, members can follow other people to keep up with what they are doing. While Twitter may sound like something a teenager would use instead of instant messaging or texting on their cell phone, it actually has some great applications for business.
Take Seth Godin for example. Anyone can follow Seth on twitter which is great because he updates it every time he publishes a new post on his blog. A user can click on a link to the new blog post right there in Seth's twitter and see his latest post. Twitter is also a great way to throw a question out to a lot of people for a quick answer. For example, avid twitter user Marc Nathan asked "anyone have any cheap / DIY solutions for a digital display? Like a digital photo frame, but it's larger and can handle wireless updates" and within an hour Geri Druckman answered "use any flat panel monitor, attach to the back of it a Linux thin client (a cheap one) and voila! any size, no limit pic frame." Pretty cool.
But perhaps even more interesting is that Facebook and Plaxo allow members to publish their twitter comments on their profile for those sites (in the case of Plaxo, members post their twitters in Plaxo Pulse). As a result, a member's name can constantly be in front of anyone linked to them in Facebook or Plaxo any time they look at recent activity - talk about great top of mind awareness!
Plaxo especially has done a great job of aggregating other on line activity in several well known sites like technorati and flickr as well as personal blogs through the Pulse tab. Members of a user's network on Pulse can see updates as they are posted to multiple other on line sites consolidated in one place. Plaxo Pulse also offers forum functionality that allows users to poll their networks on topics ranging from business to politics and then interactively comment on and track the results.
While keeping up with a Plaxo Pulse stream or Twitter posts may seem like one more item in to keep track of in an already information overloaded workplace, it does provide something that many newsletters and magazines don't and that is highly relevant feedback. In a society that is starting to rebel against interruption marketing, getting feedback from a personal network can be invaluable in building meaningful conversation with prospects and customers.
One thing to consider when joining any social network is that you will get out what you put in. Followers on Twitter will lose interest if you do not create relevant posts on a regular basis. Relevant posts are not updates like "eating dinner", but rather updates like "Eating texmex dinner at Arturo's on Smith Street- the food is phenomenal". The first post would be of little importance to followers while the second would get the attention of anyone who likes texmex food and give some great free advertising to a restaurant that you like and would like to see stick around. And remember that if you set your Plaxo Pulse to post your twitters, you will want to make sure they are relevant for whichever groups you allow to see them. Also, make sure that you are following other users (either on Twitter or Plaxo Pulse) and contributing to the discussion of their posts as well - this is a great way to establish rapport with your connections.
Twitter.com is a very basic site that allows members to post their name, picture, a URL to their blog or web site and a short description of who they are. The one thing twitter is designed to do is answer a simple question - "What are you doing right now?" There is a 140 character text box that allows members to answer that question and anyone following their profile will see the answer as they post it. In turn, members can follow other people to keep up with what they are doing. While Twitter may sound like something a teenager would use instead of instant messaging or texting on their cell phone, it actually has some great applications for business.
Take Seth Godin for example. Anyone can follow Seth on twitter which is great because he updates it every time he publishes a new post on his blog. A user can click on a link to the new blog post right there in Seth's twitter and see his latest post. Twitter is also a great way to throw a question out to a lot of people for a quick answer. For example, avid twitter user Marc Nathan asked "anyone have any cheap / DIY solutions for a digital display? Like a digital photo frame, but it's larger and can handle wireless updates" and within an hour Geri Druckman answered "use any flat panel monitor, attach to the back of it a Linux thin client (a cheap one) and voila! any size, no limit pic frame." Pretty cool.
But perhaps even more interesting is that Facebook and Plaxo allow members to publish their twitter comments on their profile for those sites (in the case of Plaxo, members post their twitters in Plaxo Pulse). As a result, a member's name can constantly be in front of anyone linked to them in Facebook or Plaxo any time they look at recent activity - talk about great top of mind awareness!
Plaxo especially has done a great job of aggregating other on line activity in several well known sites like technorati and flickr as well as personal blogs through the Pulse tab. Members of a user's network on Pulse can see updates as they are posted to multiple other on line sites consolidated in one place. Plaxo Pulse also offers forum functionality that allows users to poll their networks on topics ranging from business to politics and then interactively comment on and track the results.
While keeping up with a Plaxo Pulse stream or Twitter posts may seem like one more item in to keep track of in an already information overloaded workplace, it does provide something that many newsletters and magazines don't and that is highly relevant feedback. In a society that is starting to rebel against interruption marketing, getting feedback from a personal network can be invaluable in building meaningful conversation with prospects and customers.
One thing to consider when joining any social network is that you will get out what you put in. Followers on Twitter will lose interest if you do not create relevant posts on a regular basis. Relevant posts are not updates like "eating dinner", but rather updates like "Eating texmex dinner at Arturo's on Smith Street- the food is phenomenal". The first post would be of little importance to followers while the second would get the attention of anyone who likes texmex food and give some great free advertising to a restaurant that you like and would like to see stick around. And remember that if you set your Plaxo Pulse to post your twitters, you will want to make sure they are relevant for whichever groups you allow to see them. Also, make sure that you are following other users (either on Twitter or Plaxo Pulse) and contributing to the discussion of their posts as well - this is a great way to establish rapport with your connections.
Are You Neglecting Your Network?
As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network? Do you have a plan to stay in touch consistently and develop your relationships?
If you've been neglecting your network it's time to make some changes. It's never too late to begin where you are and start connecting with the people you know.
Networking is about giving first. It's about building relationships over time with people. If you don't invest in nurturing and growing your relationships with people in your network, then your network will become nothing more than a list of names in a database.
When you stay in touch and develop relationships with people, your business will be top of mind when people need your products or services. This also increases the number of referrals people will give to your business.
To nurture a relationship, you must give it attention and energy. There are loads of ways to connect with people (many of which are very inexpensive). You can:
* Pick up the phone
* Send an e-mail
* Send a note the old fashioned way (otherwise known as snail-mail using the post)
* Meet in person for coffee, lunch or a drink
Finding a reason to connect isn't hard to do. You don't have to wait for something big to happen; little things can mean a lot too. Here are just a few ideas:
- No specific reason, just to see what's new and catch up
- Birthdays or anniversaries
- Sharing an article, book, website, or other resource
How often you touch base depends on the kind of relationship you have with each person. For some people connecting twice a year is perfect and for others every three months is appropriate. You might have monthly contact with people you know quite well and for very close relationships perhaps even more frequently.
Think about different types of people you know and how often you'd like to be in touch with:
> New acquaintances
> Current clients
> Inactive clients
> Former colleagues
> Suppliers for your business
The key to successfully nurturing your network is to create a structured plan. Random acts of kindness and connection never hurt, but to really build a relationship it's better to have consistent contact.
To make it easy to stay in touch, you need to use a system to keep track of who you want to contact and when. If you rely on your memory you won't get very far.
You can create a system by setting reminders in your own contact database. Or if you use Outlook, you can use the 'Tasks' feature where you can make notes with reminder dates.
The type of system you use isn't important. What is important is having a system and taking action. Find something that works for you and get started today.
If you've been neglecting your network it's time to make some changes. It's never too late to begin where you are and start connecting with the people you know.
Networking is about giving first. It's about building relationships over time with people. If you don't invest in nurturing and growing your relationships with people in your network, then your network will become nothing more than a list of names in a database.
When you stay in touch and develop relationships with people, your business will be top of mind when people need your products or services. This also increases the number of referrals people will give to your business.
To nurture a relationship, you must give it attention and energy. There are loads of ways to connect with people (many of which are very inexpensive). You can:
* Pick up the phone
* Send an e-mail
* Send a note the old fashioned way (otherwise known as snail-mail using the post)
* Meet in person for coffee, lunch or a drink
Finding a reason to connect isn't hard to do. You don't have to wait for something big to happen; little things can mean a lot too. Here are just a few ideas:
- No specific reason, just to see what's new and catch up
- Birthdays or anniversaries
- Sharing an article, book, website, or other resource
How often you touch base depends on the kind of relationship you have with each person. For some people connecting twice a year is perfect and for others every three months is appropriate. You might have monthly contact with people you know quite well and for very close relationships perhaps even more frequently.
Think about different types of people you know and how often you'd like to be in touch with:
> New acquaintances
> Current clients
> Inactive clients
> Former colleagues
> Suppliers for your business
The key to successfully nurturing your network is to create a structured plan. Random acts of kindness and connection never hurt, but to really build a relationship it's better to have consistent contact.
To make it easy to stay in touch, you need to use a system to keep track of who you want to contact and when. If you rely on your memory you won't get very far.
You can create a system by setting reminders in your own contact database. Or if you use Outlook, you can use the 'Tasks' feature where you can make notes with reminder dates.
The type of system you use isn't important. What is important is having a system and taking action. Find something that works for you and get started today.
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