There are some tremendous advantages for all online businesses when it comes to social networking websites. First and foremost of course is the fact that you can get free advertising for your business. Every business owner knows that it can often mean a lot of advertising expense and most often all this expense is misdirected because the advertising is not always targeted to the right people. Though social networking is not the solution to this problem it can help in making things easier. Not only does social networking work for individual business to consumer relationships but it can also be very effective in business to business communication.
Similar to other forms of internet communication the social networking websites work by you placing your link in the signature of your posts and also your emails. Every time you communicate through email or you post on the social networking website you are leaving behind a small footprint of your website on the Internet. Though this may not sound like much it will eventually lead to a lot of traffic as your link propagates. Even if the emails are going to other websites asking them for information the mere inclusion of your business links is enough to leave a trail wide enough to generate more traffic.
Then there are websites that offer free advertising where you can place your advertisement on their website in exchange for something very trivial, usually a link back to them from your website. This sort of social networking will generate leads that you were completely unaware of. And it works for free.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Friday, January 18, 2008
Friday, January 11, 2008
Small Business Networking: Overcoming More Client Objections
In dealing with apathy toward small business networking, discontinued technical support is another powerful counterforce, especially when you’re talking about vertical, industry-specific software, such as niche applications designed for accountants, attorneys, physicians, realtors, auto body shops and restaurants.
Providing Support
After a certain point, the independent software vendor (ISV) selling vertical, industry-specific software draws a line in the sand and stops providing technical support, annual updates, and patches for older versions of their product. So, if your client is an accounting firm that needs updated tax tables, your client is forced to upgrade the tax software, which often, in turn, forces an upgrade of the server.
This results in a call to your firm to upgrade their server (and several related highly lucrative product sales and service opportunities for your small business networking firm), all as a result of the "domino effect" from an ISV calling the shots.
Let Them Know What Their Competition Is Doing
In addition to fears of unreliable systems and vendor-mandated upgrades, you can also overcome apathy toward small business networking by discussing your prospect’s or client’s competition (without naming names, of course).
If you work with many small businesses in the same industry, and you’re seeing a software or more general technology trend that drastically alters the competitive landscape in your prospect’s or client’s industry, by all means call this to your prospect’s or client’s attention.
Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Providing Support
After a certain point, the independent software vendor (ISV) selling vertical, industry-specific software draws a line in the sand and stops providing technical support, annual updates, and patches for older versions of their product. So, if your client is an accounting firm that needs updated tax tables, your client is forced to upgrade the tax software, which often, in turn, forces an upgrade of the server.
This results in a call to your firm to upgrade their server (and several related highly lucrative product sales and service opportunities for your small business networking firm), all as a result of the "domino effect" from an ISV calling the shots.
Let Them Know What Their Competition Is Doing
In addition to fears of unreliable systems and vendor-mandated upgrades, you can also overcome apathy toward small business networking by discussing your prospect’s or client’s competition (without naming names, of course).
If you work with many small businesses in the same industry, and you’re seeing a software or more general technology trend that drastically alters the competitive landscape in your prospect’s or client’s industry, by all means call this to your prospect’s or client’s attention.
Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Best Social Networking - 4 First Steps to Social Networking
Social networking sites are increasingly becoming more and more popular online. They connect people from all over the world who share the same interests and beliefs. As social networking sites succeed in putting millions of people in their database, they have slowly emerged as one of the best marketing avenues where online businessmen can promote their products and their services. Here are the 4 first steps you need to take if you'd like to use social networking sites as a marketing avenue:
1. Pick the best social networking site for your business. MySpace is extremely popular in the United States and United Kingdom, while friendster seems to dominate the Asian region. Depending on the location of your target market, you can pick the one that is frequented by your potential clients. If you are offering your products and services globally, you can choose to join as many social networking sites as you can.
2. Blog about your company. Most social networking sites offers free blogging services that you can definitely take advantage of. Through this blogs, you can promote your products and services through strong recommendation and unbiased reviews. You can also use researches, testimonials, statistics, and studies to further strengthen your claims.
3. Make an attractive profile. Everybody would love to see a profile that is full of amazing graphics, photos, videos, and audio streaming. Take advantage of this to entice your potential clients to check your profile and who knows? They might eventually network with you.
4. Befriend your potential clients. Search the social networking sites and look for members who are most likely to become your client. Invite these people to network with you and exert all effort to establish personal relationship with them. Once you have gained their trust, you can easily pitch in your products and services.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
1. Pick the best social networking site for your business. MySpace is extremely popular in the United States and United Kingdom, while friendster seems to dominate the Asian region. Depending on the location of your target market, you can pick the one that is frequented by your potential clients. If you are offering your products and services globally, you can choose to join as many social networking sites as you can.
2. Blog about your company. Most social networking sites offers free blogging services that you can definitely take advantage of. Through this blogs, you can promote your products and services through strong recommendation and unbiased reviews. You can also use researches, testimonials, statistics, and studies to further strengthen your claims.
3. Make an attractive profile. Everybody would love to see a profile that is full of amazing graphics, photos, videos, and audio streaming. Take advantage of this to entice your potential clients to check your profile and who knows? They might eventually network with you.
4. Befriend your potential clients. Search the social networking sites and look for members who are most likely to become your client. Invite these people to network with you and exert all effort to establish personal relationship with them. Once you have gained their trust, you can easily pitch in your products and services.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Wednesday, January 02, 2008
Networking Your Way To Greater Success
Networking is the ability to know people, who know people, who know people, who know people who can help you succeed. Networking is your personal and professional success tool. But there's a catch - networking is as much about giving as it is about receiving.
True and lasting success comes from helping as many people as possible achieve their goals. It's based on what is called the Law of Reciprocity. The more people you help succeed, the more you succeed.
Networking is much more about giving than it is about receiving. Many people join a networking group with the attitude, "What can I get out of this relationship." A true networker asks, "How many ways can I help the other person achieve her/his goals?"
The Law of Reciprocity states that the more you give, the more you get. Give of yourself and time wisely. Give wisely, but not selfishly. Give of time, intelligence and experience without expecting something in return. The giver will end up the winner.
With that said - Start your networking with friends, family and associates. Ask yourself, "Do my friends, relatives and social contacts really know what I do for a living or what my goals are?"
Prepare a one-minute infomercial about yourself, your career and how your network can help you succeed. When you meet someone new, you'll have a minute infomercial ready to help get your point across effectively. If you can't condense what you do into a one-minute infomercial, you may not be clear about what you want or how your network can help.
Sit down right now, and make a list of twenty people who can help you go forward with living your life's mission. If they can't help you directly, they may know someone who can.
Be sure to keep your network posted about all your career moves and changes. When your goals change, professionally and personally, let your network know.
Remember too, that you are a part of network too. That's a responsibility that shouldn't be taken lightly. Actively help make contacts, referrals, and connections for your network. Not only will you feel personally satisfied, but also you're building a foundation of mutual respect, benefit and support.
True and lasting success comes from helping as many people as possible achieve their goals. It's based on what is called the Law of Reciprocity. The more people you help succeed, the more you succeed.
Networking is much more about giving than it is about receiving. Many people join a networking group with the attitude, "What can I get out of this relationship." A true networker asks, "How many ways can I help the other person achieve her/his goals?"
The Law of Reciprocity states that the more you give, the more you get. Give of yourself and time wisely. Give wisely, but not selfishly. Give of time, intelligence and experience without expecting something in return. The giver will end up the winner.
With that said - Start your networking with friends, family and associates. Ask yourself, "Do my friends, relatives and social contacts really know what I do for a living or what my goals are?"
Prepare a one-minute infomercial about yourself, your career and how your network can help you succeed. When you meet someone new, you'll have a minute infomercial ready to help get your point across effectively. If you can't condense what you do into a one-minute infomercial, you may not be clear about what you want or how your network can help.
Sit down right now, and make a list of twenty people who can help you go forward with living your life's mission. If they can't help you directly, they may know someone who can.
Be sure to keep your network posted about all your career moves and changes. When your goals change, professionally and personally, let your network know.
Remember too, that you are a part of network too. That's a responsibility that shouldn't be taken lightly. Actively help make contacts, referrals, and connections for your network. Not only will you feel personally satisfied, but also you're building a foundation of mutual respect, benefit and support.
Financial Success or Environmental Mission? Now You Can Have Both
Have you ever wished you could create a financially secure future doing something that helps the environment? Usually we have to choose between what we do for money and what we do to support the environment. Now, at least one opportunity provides both.
Imagine having a service you can offer over the internet, from the comfort of your home, that people have been waiting for at least 30 years. Imagine your prospects forwarding your marketing materials to people they know because they feel good about referring your service and are motivated to do so by a bigger mission.
It may sound like a dream opportunity, but wait...it gets better.
Now you can offer people solar power for their home. They can pay less for clean, renewable electricity from the sun than they pay now for dirty electricity from nuclear and coal plants. Who wouldn't want to do that?
With global warming being given top priority and all the talk of building more nuclear and coal plants, people are looking for a better solution. Now you can offer them a solution that supports the environment and saves them money.
As an Ecopreneur (ecological entrepreneur) you get paid for educating people about solar power for their home. In fact, you can get paid three ways.
You can earn a substantial installation and retention bonus when their solar power system is installed and at their first anniversary for providing great customer service (from the comfort of your home).
You receive 5% of your customers' monthly electricity bill every month for the life of their contract. If you ever wanted a commodity your customers would continue buying every month, year after year, this is it.
The third way you can get paid is by supporting a team of other Ecopreneurs doing the same thing. When you invite, train, and support other Ecopreneurs to make the same offer and build their team, you receive a percentage of your team's sales including a 50% matching bonus on those you personally invite and 25% matching bonus on those they invite.
Just when you thought it couldn't get any better, it does. There's no cost or obligation to participate as an Ecopreneur. That's right...no start up fees, no annual fees, no quotas, no website fees, and no purchase required. You don't even have to be a customer yourself. The company even provides professional marketing materials free to download and create yourself.
Okay, I know you've probably been waiting for the "other shoe to drop." Well, here it is. This opportunity is so ground floor that, as of this writing in December 2007, we are still in the pre-launch phase of our development. We are scheduled to officially launch in the Spring and we already have over 25,000 customers.
Getting involved while this solar wave is still just beginning to swell will position you to ride this enormous wave of grateful customers all the way to the bank, the beach, and beyond.
Some may choose to wait and see how we do. I personally am thrilled to be part of such an enormous grassroots movement to upgrade America to solar power.
I can't imagine being better positioned for what will prove to be a service everyone will have. Remember not so many years ago no one had cell phones and now it's hard to imagine life without them. Going back a bit further, when the refrigerator was introduced, everyone was still buying ice for their icebox and now it's hard to imagine life without a refrigerator. The same will be true for solar power and we're positioned to provide it for the masses.
Imagine having a service you can offer over the internet, from the comfort of your home, that people have been waiting for at least 30 years. Imagine your prospects forwarding your marketing materials to people they know because they feel good about referring your service and are motivated to do so by a bigger mission.
It may sound like a dream opportunity, but wait...it gets better.
Now you can offer people solar power for their home. They can pay less for clean, renewable electricity from the sun than they pay now for dirty electricity from nuclear and coal plants. Who wouldn't want to do that?
With global warming being given top priority and all the talk of building more nuclear and coal plants, people are looking for a better solution. Now you can offer them a solution that supports the environment and saves them money.
As an Ecopreneur (ecological entrepreneur) you get paid for educating people about solar power for their home. In fact, you can get paid three ways.
You can earn a substantial installation and retention bonus when their solar power system is installed and at their first anniversary for providing great customer service (from the comfort of your home).
You receive 5% of your customers' monthly electricity bill every month for the life of their contract. If you ever wanted a commodity your customers would continue buying every month, year after year, this is it.
The third way you can get paid is by supporting a team of other Ecopreneurs doing the same thing. When you invite, train, and support other Ecopreneurs to make the same offer and build their team, you receive a percentage of your team's sales including a 50% matching bonus on those you personally invite and 25% matching bonus on those they invite.
Just when you thought it couldn't get any better, it does. There's no cost or obligation to participate as an Ecopreneur. That's right...no start up fees, no annual fees, no quotas, no website fees, and no purchase required. You don't even have to be a customer yourself. The company even provides professional marketing materials free to download and create yourself.
Okay, I know you've probably been waiting for the "other shoe to drop." Well, here it is. This opportunity is so ground floor that, as of this writing in December 2007, we are still in the pre-launch phase of our development. We are scheduled to officially launch in the Spring and we already have over 25,000 customers.
Getting involved while this solar wave is still just beginning to swell will position you to ride this enormous wave of grateful customers all the way to the bank, the beach, and beyond.
Some may choose to wait and see how we do. I personally am thrilled to be part of such an enormous grassroots movement to upgrade America to solar power.
I can't imagine being better positioned for what will prove to be a service everyone will have. Remember not so many years ago no one had cell phones and now it's hard to imagine life without them. Going back a bit further, when the refrigerator was introduced, everyone was still buying ice for their icebox and now it's hard to imagine life without a refrigerator. The same will be true for solar power and we're positioned to provide it for the masses.
Wednesday, December 19, 2007
Mission '08 - Are You Attracting Leaders Or Just A Lead?
Whether it's your first week with CarbonCopyPro or the day you make the decision to join us, your sponsor and leaders have made an enormous commitment to you. New tools, websites, lead systems and back office training are second to none. 20 conference calls weekly. The MMG and LST teams are visionaries. We are shaking the very foundation of commissions for serious entrepreneurs which will have a massive effect on creating millionaires.
The great mind of Paul Zane Pilzer fully predicts 10 million new millionaires in the next decade. Likely, enlightened by this news, word has spread spread fast. Over 500,000 internet searches on home business and networking happen before Noon daily. My last report showed WMI's growth since partnering with CCPro is somewhere North of 300%. So there is no shortage of leads or individuals searching.
A fact which explodes me to expand this critical post you're reading now.
Put your mind at Day One. After you're all set up, and ready for leads, I get the same flood of the exactly the same calls and emails - on the same topic. 'I just need leads, cheap and fast!' 97% of networkers struggle and give up for reasons we know to be self evident. The do not know their target. The difference between genius and insanity is results. Let's solve this once together right now permanently so you can't fail.
From now on, think and recruit like a CEO.
Ever notice that CEO's and major leaders always drag an entire team with them? Perhaps politics is a better example of group leadership movements but in terms of being profitable or doing 'real work' we'll stick to CEO's.
Here's the secret, the big picture, the "aha". Your primary target is other networking leaders. You are on a quest day and night to form bonds with CEO's and VP's with sphere of influence under them already. Shape every peptide in your body to see the "one offs" or single sales to individuals as secondary.
Headline: Add 20 new reps weekly. Lock in higher group residuals. Sponsor entire teams.
OR
Headline: Reach your $250k income dreams. Full turnkey home business system.
Which ad would be attract a leader or 'just a lead' for the same advertising dollar?
Sure, for starters you'll buy some leads and recruit Joe or Sue that wants money, time and freedom. Who doesn't want to be a millionaire? Millions seeking and few make it by not making a slight but critical shift. Your income is solely the result of your value to others - so why not buy in bulk and be valuable to other leaders? It takes the same effort to strike conversation with a giant leader from another group as it does just one person.
That's the only true path to making it happen in months or the slow path of burning up energy and money on hunting rabbits instead of elephants. CEO's hunt elephants, hire Alpha dogs, and strategize on casting one net for entire schools of fish.
The great mind of Paul Zane Pilzer fully predicts 10 million new millionaires in the next decade. Likely, enlightened by this news, word has spread spread fast. Over 500,000 internet searches on home business and networking happen before Noon daily. My last report showed WMI's growth since partnering with CCPro is somewhere North of 300%. So there is no shortage of leads or individuals searching.
A fact which explodes me to expand this critical post you're reading now.
Put your mind at Day One. After you're all set up, and ready for leads, I get the same flood of the exactly the same calls and emails - on the same topic. 'I just need leads, cheap and fast!' 97% of networkers struggle and give up for reasons we know to be self evident. The do not know their target. The difference between genius and insanity is results. Let's solve this once together right now permanently so you can't fail.
From now on, think and recruit like a CEO.
Ever notice that CEO's and major leaders always drag an entire team with them? Perhaps politics is a better example of group leadership movements but in terms of being profitable or doing 'real work' we'll stick to CEO's.
Here's the secret, the big picture, the "aha". Your primary target is other networking leaders. You are on a quest day and night to form bonds with CEO's and VP's with sphere of influence under them already. Shape every peptide in your body to see the "one offs" or single sales to individuals as secondary.
Headline: Add 20 new reps weekly. Lock in higher group residuals. Sponsor entire teams.
OR
Headline: Reach your $250k income dreams. Full turnkey home business system.
Which ad would be attract a leader or 'just a lead' for the same advertising dollar?
Sure, for starters you'll buy some leads and recruit Joe or Sue that wants money, time and freedom. Who doesn't want to be a millionaire? Millions seeking and few make it by not making a slight but critical shift. Your income is solely the result of your value to others - so why not buy in bulk and be valuable to other leaders? It takes the same effort to strike conversation with a giant leader from another group as it does just one person.
That's the only true path to making it happen in months or the slow path of burning up energy and money on hunting rabbits instead of elephants. CEO's hunt elephants, hire Alpha dogs, and strategize on casting one net for entire schools of fish.
Networking Opportunities - Make an Entrance and Leave with Recognition
You've probably been to a party or two this winter with no success in the networking field. Most of us have. It's not always easy to get into the popular circles and negate the crowds at parties for attention and recognition, but there are a few solid tips that you might want to have in your repertoire before you enter the realm of networking. Establishing connections is important for your business.
Face to Face Interaction Required
No matter how dynamic your digital influence may be, you're definitely leaving money on the table if you have no personal identity. How many people do you see in the average week? Winter season offers magnanimous opportunities to be seen and get recognition for your accomplishments, but you'll have to get out there and squeeze the field.
Know the Territory Intimately
Regardless of where you're going for the party, you should know the territory. Find out who will be there ahead of time and be prepared with a few details of recognition before you arrive. Knowing something about the primary players at a party will give you the edge. When you ask about Mayor Heath's husband who slipped on the ice three weeks ago, she'll remember your name and that you inquired.
Identify Common Factors
What do you have in common with other guests? As you enter, if you've not noticed before, you might notice the vehicles in the parking lot. Are there a lot of pickup trucks and you drive an F-350 Duelly? You might recognize some kindred spirits inside. Smile and wave at those you know, and speak to them with recognition. Use names if you know them. (Be sure not to call someone by the wrong name.)
Read the Local Society Sheets
Keep up with local action, know the popular folks about town, and remember just who's been on vacation lately. Those details will carry you through a night of too many white wines and sarsaparillas. But more than getting you through, they will bring you recognition and identity. Your friends will remember that you remembered them.
Introduce Yourself to Strangers
Any loners standing off to the side, take a moment and befriend them. Introduce yourself and take a moment to get to know them. Nobody wants to be alone and by taking a moment to introduce yourself, you'll be remembered by that one person. You never know when that one person may mean success to your business.
Small Talk and a Smile
When you smile, the light opens up and you accept friends. No matter what you're talking about, smile. Don't introduce big issues, just get to know your new friends and let them know you'll remember them. Say their name frequently and remember details by repeating them back to the person you're talking to. This is a great time to exchange cards.
Face to Face Interaction Required
No matter how dynamic your digital influence may be, you're definitely leaving money on the table if you have no personal identity. How many people do you see in the average week? Winter season offers magnanimous opportunities to be seen and get recognition for your accomplishments, but you'll have to get out there and squeeze the field.
Know the Territory Intimately
Regardless of where you're going for the party, you should know the territory. Find out who will be there ahead of time and be prepared with a few details of recognition before you arrive. Knowing something about the primary players at a party will give you the edge. When you ask about Mayor Heath's husband who slipped on the ice three weeks ago, she'll remember your name and that you inquired.
Identify Common Factors
What do you have in common with other guests? As you enter, if you've not noticed before, you might notice the vehicles in the parking lot. Are there a lot of pickup trucks and you drive an F-350 Duelly? You might recognize some kindred spirits inside. Smile and wave at those you know, and speak to them with recognition. Use names if you know them. (Be sure not to call someone by the wrong name.)
Read the Local Society Sheets
Keep up with local action, know the popular folks about town, and remember just who's been on vacation lately. Those details will carry you through a night of too many white wines and sarsaparillas. But more than getting you through, they will bring you recognition and identity. Your friends will remember that you remembered them.
Introduce Yourself to Strangers
Any loners standing off to the side, take a moment and befriend them. Introduce yourself and take a moment to get to know them. Nobody wants to be alone and by taking a moment to introduce yourself, you'll be remembered by that one person. You never know when that one person may mean success to your business.
Small Talk and a Smile
When you smile, the light opens up and you accept friends. No matter what you're talking about, smile. Don't introduce big issues, just get to know your new friends and let them know you'll remember them. Say their name frequently and remember details by repeating them back to the person you're talking to. This is a great time to exchange cards.
Tuesday, December 18, 2007
Holiday Networking - Ten Tips to Create New Relationships and Shine at Any Event
Holidays are a great time to schmooze and network - just remember the difference! Schmoozing is all about mingling with people you know, like colleagues and friends. Networking is meeting new people to broaden your circle of contacts, which can come in handy when you're looking for a new job or changing careers.
I like to look at networking like this: It's about finding out what someone else needs, then seeing if you can help the person fill that need. This way, you never "use" your network. Instead, you build healthy relationships based on helping to meet each other's needs.
Does networking make you uncomfortable because you're stretching outside your comfort zone and striking up conversations with strangers? Just keep in mind that it's all about building relationships. If you feel shy or are afraid you'll say or do the wrong thing, or worse, bore the person you're engaging in conversation, just follow my top tips.
1. Dress the part - Are you attending a formal event? Is it business casual? If you're a woman, you can never go wrong with a smart, white shirt and black slacks. Men, you'll look dashing in a sports jacket and tie. Add a sprinkle of individuality to your look. It can be a conversation starter by attracting someone to approach you.
2. Add a splash of color - If you're shy or uncomfortable, try wearing a dash of color to brighten your mood and exude confidence. Women, add a scarf or brooch. Men, choose a brightly colored tie.
3. Be a curious cat - Think about questions you can ask to get to know other people. Some ideas: What do you do? What business are you in? What's big in your plans for the new year? Stay away from topics on religion or politics unless you want to be known as someone who is bold and pretentious, or if you relish a good-natured debate.
4. Volunteer - Lend a helping hand. It can be a wonderful icebreaker to meet new folks.
5. Look for the little things - Watch for subtle types of communication. If someone smiles at you, smile back. If you bump into someone, start a conversation. Look for something you have in common to start a conversation on the right foot.
A party wouldn't be the same if there weren't some bloopers for which to watch out. Here are my top five suggestions:
1. Don't talk about yourself all night - Remember, conversations are never monologues. Make sure you give the other person plenty of opportunities to share comments, tell stories, and carry their 50% of the conversation.
2. Don't be an infomercial - Bring the best part of who you are to the party. Be genuine, be yourself. Never brag or use the networking event as an informal job interview.
3. Don't look removed - Crossed arms, a worried frown, or sitting in a corner are not magnets. It's best to keep your body language open. Try smiling and looking friendly. If you look approachable, chances are you'll meet new people.
4. Don't assume people want your card - If people want your business card, they'll ask for it.
5. Don't overdo it - Know when the conversation is nearing the end, and it's time to move on. Mingle and circulate. Don't talk with the same person all night. If you've really hit it off, schedule a time to get together and deepen your friendship.
I like to look at networking like this: It's about finding out what someone else needs, then seeing if you can help the person fill that need. This way, you never "use" your network. Instead, you build healthy relationships based on helping to meet each other's needs.
Does networking make you uncomfortable because you're stretching outside your comfort zone and striking up conversations with strangers? Just keep in mind that it's all about building relationships. If you feel shy or are afraid you'll say or do the wrong thing, or worse, bore the person you're engaging in conversation, just follow my top tips.
1. Dress the part - Are you attending a formal event? Is it business casual? If you're a woman, you can never go wrong with a smart, white shirt and black slacks. Men, you'll look dashing in a sports jacket and tie. Add a sprinkle of individuality to your look. It can be a conversation starter by attracting someone to approach you.
2. Add a splash of color - If you're shy or uncomfortable, try wearing a dash of color to brighten your mood and exude confidence. Women, add a scarf or brooch. Men, choose a brightly colored tie.
3. Be a curious cat - Think about questions you can ask to get to know other people. Some ideas: What do you do? What business are you in? What's big in your plans for the new year? Stay away from topics on religion or politics unless you want to be known as someone who is bold and pretentious, or if you relish a good-natured debate.
4. Volunteer - Lend a helping hand. It can be a wonderful icebreaker to meet new folks.
5. Look for the little things - Watch for subtle types of communication. If someone smiles at you, smile back. If you bump into someone, start a conversation. Look for something you have in common to start a conversation on the right foot.
A party wouldn't be the same if there weren't some bloopers for which to watch out. Here are my top five suggestions:
1. Don't talk about yourself all night - Remember, conversations are never monologues. Make sure you give the other person plenty of opportunities to share comments, tell stories, and carry their 50% of the conversation.
2. Don't be an infomercial - Bring the best part of who you are to the party. Be genuine, be yourself. Never brag or use the networking event as an informal job interview.
3. Don't look removed - Crossed arms, a worried frown, or sitting in a corner are not magnets. It's best to keep your body language open. Try smiling and looking friendly. If you look approachable, chances are you'll meet new people.
4. Don't assume people want your card - If people want your business card, they'll ask for it.
5. Don't overdo it - Know when the conversation is nearing the end, and it's time to move on. Mingle and circulate. Don't talk with the same person all night. If you've really hit it off, schedule a time to get together and deepen your friendship.
Building Alliances Leads to Business Success
The best way to achieve success in a competitive market is to conduct business with those that know you and trust you. Success is based on building meaningful relationships with clients that love what you do and desire to help blow your horn. The best concepts are networking and marketing, these are the quickest paths for business success.
Cold calling, direct mail and other traditional selling methods do little to build relationships- they simply anger and frustrate. With what frequency do you take cold calls? And when was the last time you spoke with a million dollar insurance agent that cold calls?
Today's selling professional requires techniques that help to accentuate and differentiate from others. In a business culture where social networks proliferate the only true network is that built between a client and business professional. Clients enjoy the candor and the knowledge that is shared from a vendor. To this end, there are several methods that assist selling professionals.
Networking
Truly the best selling professionals constantly network. Selling professionals by nature require constant engagement with others to comprehend business trends and meet new opportunities. For over 27 years I attend at least one to two networking events per month and I can measure these to business. Admittedly, there exist a plethora of networking associations and organizations, choose those close to your location and aligned with your business. Review your local paper for functions that interest you and attend as a guest, but go. If do not attend your competitors are. Others cannot know your business with just a shingle hanging in the breeze.
Referrals
Proper networking and selling etiquette involves referral acquisition. Similar to gaining closure agreement many professionals abhor asking for the order! Business is driven by the ability to ask for new business. If clients are happy with your work they will willingly provide others that can need to receive your value. The best way to seek referrals is when you are first engaged with the client and they are at that emotional high. More importantly you want to ask when you are in the account, since this is the best time to be top of mind. Post sale is not an alternative simply put, out of sight out of mind.
Another imperative item to remember is that there is strength in numbers, the more you obtain the fuller the pipeline. There is a story of an insurance professional that would visit clients and not leave without three new referrals. Even if the client provided one or two, the agent would not leave until he received three or more. Needless to say, the agent retired an extremely wealthy individual.
Follows up on referrals
It might seem pragmatic, yet there is much evidence to illustrate that a myriad of professionals that obtain do not follow up. Friends, family and clients typically provide these golden nuggets, so it is vital that one follows up. Call immediately after you receive a contract or verbal conceptual agreement. Ensure you mention the person that referred you and mention their enthusiasm for working with you.
Positive attitude
Good networking professionals have a positive attitude. They do not carry baggage with them nor do they illustrate negative feelings should things go awry. There is the story of a business professional that greeted all with "I am awesome!" Coincidentally he did this even through attempting to fight a debilitating disease. People enjoy doing business with positive people.
Enthusiastic/Energy
Remember the donkey from Winnie the Pooh- Eye Or? This poor donkey is about as unhappy as anything I know. Sometimes listening to him is depressing enough. This is true with human relationships. Individuals desire to be around warm, energized people. Many can feel the excitement of those around them. If you want to be a memorable networker, review your image, ensure you are excited about the event, the people and your business. People feed off positive energy, enthusiasm is fuel for networking, alliances and differentiation.
Trustworthy
Candor is the most imperative issue in today's business environment. Ironically, an important business trait constantly discussed is ethics. Appalling as it seems, there are numerous daily instances of those attempting to buck trends and gain momentum while not following rules. Consumers enjoy conducting business with trusting relationships.
Good listening skills
Remember a time when you were with someone either at a cocktail party or other event, and the person spoke and never came up for air? Bothered you didn't it? Clients are engaged with professionals that can provide value by understanding needs and listening. Clients clamor for solutions not prescriptions and the best people understand the art of listening. Use techniques such as open and closed questions and pausing to truly understand how to assist.
Enjoys helping
It is better to give then to receive. Those that want to gain will give first. Similar to tithing, professionals must provide content to gain something. Think of tips, techniques and referrals that you too can provide. This technique is a great opener for building relationships since others will identify with your willingness to provide helpful information.
Cold calling, direct mail and other traditional selling methods do little to build relationships- they simply anger and frustrate. With what frequency do you take cold calls? And when was the last time you spoke with a million dollar insurance agent that cold calls?
Today's selling professional requires techniques that help to accentuate and differentiate from others. In a business culture where social networks proliferate the only true network is that built between a client and business professional. Clients enjoy the candor and the knowledge that is shared from a vendor. To this end, there are several methods that assist selling professionals.
Networking
Truly the best selling professionals constantly network. Selling professionals by nature require constant engagement with others to comprehend business trends and meet new opportunities. For over 27 years I attend at least one to two networking events per month and I can measure these to business. Admittedly, there exist a plethora of networking associations and organizations, choose those close to your location and aligned with your business. Review your local paper for functions that interest you and attend as a guest, but go. If do not attend your competitors are. Others cannot know your business with just a shingle hanging in the breeze.
Referrals
Proper networking and selling etiquette involves referral acquisition. Similar to gaining closure agreement many professionals abhor asking for the order! Business is driven by the ability to ask for new business. If clients are happy with your work they will willingly provide others that can need to receive your value. The best way to seek referrals is when you are first engaged with the client and they are at that emotional high. More importantly you want to ask when you are in the account, since this is the best time to be top of mind. Post sale is not an alternative simply put, out of sight out of mind.
Another imperative item to remember is that there is strength in numbers, the more you obtain the fuller the pipeline. There is a story of an insurance professional that would visit clients and not leave without three new referrals. Even if the client provided one or two, the agent would not leave until he received three or more. Needless to say, the agent retired an extremely wealthy individual.
Follows up on referrals
It might seem pragmatic, yet there is much evidence to illustrate that a myriad of professionals that obtain do not follow up. Friends, family and clients typically provide these golden nuggets, so it is vital that one follows up. Call immediately after you receive a contract or verbal conceptual agreement. Ensure you mention the person that referred you and mention their enthusiasm for working with you.
Positive attitude
Good networking professionals have a positive attitude. They do not carry baggage with them nor do they illustrate negative feelings should things go awry. There is the story of a business professional that greeted all with "I am awesome!" Coincidentally he did this even through attempting to fight a debilitating disease. People enjoy doing business with positive people.
Enthusiastic/Energy
Remember the donkey from Winnie the Pooh- Eye Or? This poor donkey is about as unhappy as anything I know. Sometimes listening to him is depressing enough. This is true with human relationships. Individuals desire to be around warm, energized people. Many can feel the excitement of those around them. If you want to be a memorable networker, review your image, ensure you are excited about the event, the people and your business. People feed off positive energy, enthusiasm is fuel for networking, alliances and differentiation.
Trustworthy
Candor is the most imperative issue in today's business environment. Ironically, an important business trait constantly discussed is ethics. Appalling as it seems, there are numerous daily instances of those attempting to buck trends and gain momentum while not following rules. Consumers enjoy conducting business with trusting relationships.
Good listening skills
Remember a time when you were with someone either at a cocktail party or other event, and the person spoke and never came up for air? Bothered you didn't it? Clients are engaged with professionals that can provide value by understanding needs and listening. Clients clamor for solutions not prescriptions and the best people understand the art of listening. Use techniques such as open and closed questions and pausing to truly understand how to assist.
Enjoys helping
It is better to give then to receive. Those that want to gain will give first. Similar to tithing, professionals must provide content to gain something. Think of tips, techniques and referrals that you too can provide. This technique is a great opener for building relationships since others will identify with your willingness to provide helpful information.
Thursday, December 13, 2007
6 Tips To Better Networking - Things Anyone Can Apply Today
The other morning I was networking with a kind woman who asked me what the most important things were in networking. As I wrote the email back to her later, I thought I'd make some suggestions on how to best network in general to the bulletin as well - who knows whom it may help?
(1) Remember to be yourself; speak with people like they are people and not sales subjects. You are simply meeting people, learning who they are, what they do, and then looking for ways in which you may be able to "broker synergy" - introducing them to someone who can help them, buy from them, or otherwise.
(2) It isn't about YOU. If you treat networking as a personal showcase, and talk only about you - you'll be mightily unpopular with your "network." If, on the other hand, you be sure to split time with those you meet - you can BOTH effect great results.
(3) Networking takes time and faith - no, I'm not talking religious faith - but more belief that it will work - and along with that patience and time. Rome wasn't built in a day - neither will be your network. Conservatively expect 12 months to see real results. You may be able to see something in 6-9 months if you try hard to meet and particularly to help people.
(4) Never stop networking - keeps eyes and ears open for how you can assist and help others at all times. While on vacation, floating down the river, I met someone I was able to refer a great place to stay to, in the next town they were headed to. You just never know....
(5) Never judge a book by it's cover - you never know (a) who people are and (b) who they may know. A quick anecdote - when I worked for AT&T a gentleman walked into our small business center and was dressed in overalls badly stained. The two women I worked with asked me to handle him as they figured he was a bad prospect by his appearance. Turned out he owned a huge local company with needs for over 200k in phone systems, and that he'd had to work in the one warehouse that day, to cover for a shift manager who was injured. In addition, Ronnie is still someone I network with almost 20 years later.
and
(6) Networking brings out a real chance to better yourself and increase your value to friends, family and others, as you help everyone get ahead and meet each other. It is also a chance to form superb friendships - with people you otherwise never ever would have met.
Cheers and happy networking!
(1) Remember to be yourself; speak with people like they are people and not sales subjects. You are simply meeting people, learning who they are, what they do, and then looking for ways in which you may be able to "broker synergy" - introducing them to someone who can help them, buy from them, or otherwise.
(2) It isn't about YOU. If you treat networking as a personal showcase, and talk only about you - you'll be mightily unpopular with your "network." If, on the other hand, you be sure to split time with those you meet - you can BOTH effect great results.
(3) Networking takes time and faith - no, I'm not talking religious faith - but more belief that it will work - and along with that patience and time. Rome wasn't built in a day - neither will be your network. Conservatively expect 12 months to see real results. You may be able to see something in 6-9 months if you try hard to meet and particularly to help people.
(4) Never stop networking - keeps eyes and ears open for how you can assist and help others at all times. While on vacation, floating down the river, I met someone I was able to refer a great place to stay to, in the next town they were headed to. You just never know....
(5) Never judge a book by it's cover - you never know (a) who people are and (b) who they may know. A quick anecdote - when I worked for AT&T a gentleman walked into our small business center and was dressed in overalls badly stained. The two women I worked with asked me to handle him as they figured he was a bad prospect by his appearance. Turned out he owned a huge local company with needs for over 200k in phone systems, and that he'd had to work in the one warehouse that day, to cover for a shift manager who was injured. In addition, Ronnie is still someone I network with almost 20 years later.
and
(6) Networking brings out a real chance to better yourself and increase your value to friends, family and others, as you help everyone get ahead and meet each other. It is also a chance to form superb friendships - with people you otherwise never ever would have met.
Cheers and happy networking!
5 Simple, Easy Ways to Stay In Touch With Clients, Contacts, and Prospects
You've simply got to stay in touch with your network. The old adage, "Out of sight, out of mind," is grounded in real truth.
With time being in such short supply and your network continually growing, how can you stay in touch efficiently and effectively?
Here are 5 tips for staying in touch and remaining top-of-mind with your entire network:
1. Send Out Cards (www.sendoutcards.com).
Create personalized hard-copy greeting cards through an on-line service that uses real stamps and are mailed through the U.S. Mail. They are inexpensive and look just as good as a real handwritten greeting card. You can even scan in your own handwritten signature, and it's almost as fast as writing an e-mail.
Tip: Since so many holiday cards go through the U.S. Mail in December, why not consider sending a more outstanding "Kick Start The New Year" card campaign in January?
2. Send out a personal newsletter once a month.
Give your clients and contacts tips and free information. This newsletter doesn't have to be lengthy - just meaningful and relevant to your network. Tell your contacts and clients where you will be speaking, what articles you've written, and new information for their business.
Constant Contact (www.constantcontact.com) has a very easy, inexpensive service, and pre-designed templates that allow you to use your firm's logo, etc.
3. Use Google Alerts.
Set up a Google Alert system so that you know when your clients and contacts are showing up on the web. Go to www.google.com/alerts and sign up for various alerts that pertain to your network. When you see them appear on the web, send them a quick e-mail acknowledging you've noticed the news. They will appreciate your awareness and remember your attentiveness.
4. The 6-month Outreach Program.
Run down your contact base every six months. Check in by phone or e-mail with folks you are curious about or who you want to let know you are thinking about them. Isn't it worth just one hour every six months to be top-of-mind with your key contacts? You never know what new projects and needs have cropped up for them.
With time being in such short supply and your network continually growing, how can you stay in touch efficiently and effectively?
Here are 5 tips for staying in touch and remaining top-of-mind with your entire network:
1. Send Out Cards (www.sendoutcards.com).
Create personalized hard-copy greeting cards through an on-line service that uses real stamps and are mailed through the U.S. Mail. They are inexpensive and look just as good as a real handwritten greeting card. You can even scan in your own handwritten signature, and it's almost as fast as writing an e-mail.
Tip: Since so many holiday cards go through the U.S. Mail in December, why not consider sending a more outstanding "Kick Start The New Year" card campaign in January?
2. Send out a personal newsletter once a month.
Give your clients and contacts tips and free information. This newsletter doesn't have to be lengthy - just meaningful and relevant to your network. Tell your contacts and clients where you will be speaking, what articles you've written, and new information for their business.
Constant Contact (www.constantcontact.com) has a very easy, inexpensive service, and pre-designed templates that allow you to use your firm's logo, etc.
3. Use Google Alerts.
Set up a Google Alert system so that you know when your clients and contacts are showing up on the web. Go to www.google.com/alerts and sign up for various alerts that pertain to your network. When you see them appear on the web, send them a quick e-mail acknowledging you've noticed the news. They will appreciate your awareness and remember your attentiveness.
4. The 6-month Outreach Program.
Run down your contact base every six months. Check in by phone or e-mail with folks you are curious about or who you want to let know you are thinking about them. Isn't it worth just one hour every six months to be top-of-mind with your key contacts? You never know what new projects and needs have cropped up for them.
Monday, November 26, 2007
Business Networking Sites - Dying or Booming?
Business networking sites are alive and well and growing like crazy. What the article termed as "2nd and 3rd level business people" comprise the vast majority of the people doing business, entrepreneurs - and they are the one's that need this service the most. The Business Networking Sites that are particularly successful concentrate more and more on niche markets, for example there is a site for car fanatics called BOOMPA and the on-line film community has SPOUT, to name but two.
Forbes magazine predicted that 97 million people worldwide will start a home business within the next three years. Networking sites can spread the word about your business globally, it is like a search engine for the home marketer & entrepreneur looking to grow his market and contacts. Your little black contact book has gone on-line.
My advice will be to do your homework before you join a site - if you want only to socialize on-line then go for a social network. If you are into business in a niche market, see if there is one, or start one. If you are interested in meeting business people who work from home such as Internet marketers, small business owners, and freelancers / entrepreneurs, then look for the business site that fits your requirements.
Research has shown that people are prepared to pay for membership to a networking site if they find value in it. For the small business person and home marketer / entrepreneur you are going to need cost effective advertising and networking - you can find both in 1 place. You may even find staff, partners or capital as well as a market for your product on the right site.
So what should you look for in a business networking site?
· Is this site growing, not necessarily the biggest now, but growth equals life.
· How is the site managed and is there quality client service.
· What systems are they using, out of date or keeping up with the ever changing times.
· Will you meet the people you WANT to meet for your type of business.
· Is information and training available free of charge.
· What security does the site offer against sexual predators, scamming and protecting your information.
· What tools are available if you should need them:
Inter-community e-mail
Classified ads
Forums and blogs
Rebate shopping on-line
A matching service putting you in contact with like-minded people
Can you publicize business events
Video availability
What is important to one person may not be another's need. I would like a great compensation plan if I refer others as well as having some fun like contests and prizes.
In researching these sites I found one that suited me perfectly, being a work from home marketer.
The Business Networking site that I belong to launched in the USA in 2005. It is a privately owned company, and they have gone international in December of 2006.
Within a day of joining I felt at home, this is a community, and I was overwhelmed by the warmth of people from all over the world. The "double-blind" email system provides great protection and you can block anyone in the community should you wish. There is a 24/7 state of the art watchdog protecting the community from any nasty characters and pornography. I could choose if I wanted a business or social profile and by specifying my business profile I was matched with like-minded business people.
Forbes magazine predicted that 97 million people worldwide will start a home business within the next three years. Networking sites can spread the word about your business globally, it is like a search engine for the home marketer & entrepreneur looking to grow his market and contacts. Your little black contact book has gone on-line.
My advice will be to do your homework before you join a site - if you want only to socialize on-line then go for a social network. If you are into business in a niche market, see if there is one, or start one. If you are interested in meeting business people who work from home such as Internet marketers, small business owners, and freelancers / entrepreneurs, then look for the business site that fits your requirements.
Research has shown that people are prepared to pay for membership to a networking site if they find value in it. For the small business person and home marketer / entrepreneur you are going to need cost effective advertising and networking - you can find both in 1 place. You may even find staff, partners or capital as well as a market for your product on the right site.
So what should you look for in a business networking site?
· Is this site growing, not necessarily the biggest now, but growth equals life.
· How is the site managed and is there quality client service.
· What systems are they using, out of date or keeping up with the ever changing times.
· Will you meet the people you WANT to meet for your type of business.
· Is information and training available free of charge.
· What security does the site offer against sexual predators, scamming and protecting your information.
· What tools are available if you should need them:
Inter-community e-mail
Classified ads
Forums and blogs
Rebate shopping on-line
A matching service putting you in contact with like-minded people
Can you publicize business events
Video availability
What is important to one person may not be another's need. I would like a great compensation plan if I refer others as well as having some fun like contests and prizes.
In researching these sites I found one that suited me perfectly, being a work from home marketer.
The Business Networking site that I belong to launched in the USA in 2005. It is a privately owned company, and they have gone international in December of 2006.
Within a day of joining I felt at home, this is a community, and I was overwhelmed by the warmth of people from all over the world. The "double-blind" email system provides great protection and you can block anyone in the community should you wish. There is a 24/7 state of the art watchdog protecting the community from any nasty characters and pornography. I could choose if I wanted a business or social profile and by specifying my business profile I was matched with like-minded business people.
Networking - Are You an Extrovert or an Introvert and the 2 Reasons Why it Matters
Much is made by people on whether they are extroverts/introverts and that certainly being on extrovert is necessary to be a successful networker. Actually, both have natural strengths and weaknesses.
The intelligent networker first understands where they are on the scale of extrovert and introvert and uses the strengths (and works on the weaknesses) to their advantage.
First myth. Introverts are uncomfortable meeting strangers. The fact is EVERYONE is uncomfortable meeting strangers. And that's ok. A major part of networking is meeting new people. We just need to understand that being an extrovert or introvert has nothing to do with it.
So what are the differences?
Two things really..
* The interaction with other people
* Personal Energy
Extroverts love to interact in groups. If you're networking and see a group of 4 or 5 people (or more) with one person "holding court", chances are you're seeing an extrovert in action. Extroverts are bigger, more expansive, the hand gestures will be more pronounced.
The problem for extroverts is that we love to talk. Extroverts can be fun, hold a group together, provide the energy, but they also will do most of the talking. You will learn about the extrovert all sorts of things, but she may not learn much about you.
So it's important for the extrovert to scale back a little. Learn to not "take over" the conversation, listen, truly listen to other people when they talk, not just wait patiently until they can talk again.
The introvert is not someone who has difficulty networking. They just have to do it a little differently. Introverts for example excel one on one. Two people talking to each other is the perfect networking environment. Introverts are more likely cede talking time than others, but he might still need to learn how to listen properly just like everyone else.
For an introvert, groups are probably not going to be a comfortable environment for you, so if there is someone in a group that you want to talk to separate them from the herd! Take them aside and create that one on one comfort zone.
The other differentiator between extro's and intro's is energy levels.
Think of a long day at work. You're tired, but you have to go to some networking event. Geesh!
The extrovert on one hand, while maybe starting out bushed, starts getting energized as the networking event progresses. Extroverts basically get energy from groups and gatherings. Extroverts can typically last the night away!
Heck, as the event draws to a close, the extrovert might even try to get a group together and head out for a beer!
Understand that the extrovert will probably crash on the way home. They no longer have the group feeding them that energy and on the car ride home, tiredness will set back in. That's ok. The extrovert just needs to watch themselves because they can crash.
The introvert on the other hand essentially loses energy at group events. And if there was a long, tough day at work, the last thing you want to do is go networking.
So it's important for an intro' to recharge first. Perhaps between work and networking, stop someplace, do a caffeine and sugar thing, maybe if alone time with a book helps you recharge, stop at Starbucks or Mickey D's and take a half hour by yourself. If you show up a little late that's fine, especially if you are now more ready to dive in to the networking event.
Also understand that you may not last the whole time. Figure out what works for you. Don't make this an excuse to leave early (or not attend at all!) but try different things that will help you be on top of your game when you do network. It would be much more productive for you to be "all there" for 2 hours of a 3 hour event, then physically there, but mentally in la-la land for the entire event.
So understand where you sit on the extrovert/introvert scale and what are your strength's and weaknesses when networking. Adjust your schedule or behavior to maximize your networking to make it more successful and enjoyable for you.
The intelligent networker first understands where they are on the scale of extrovert and introvert and uses the strengths (and works on the weaknesses) to their advantage.
First myth. Introverts are uncomfortable meeting strangers. The fact is EVERYONE is uncomfortable meeting strangers. And that's ok. A major part of networking is meeting new people. We just need to understand that being an extrovert or introvert has nothing to do with it.
So what are the differences?
Two things really..
* The interaction with other people
* Personal Energy
Extroverts love to interact in groups. If you're networking and see a group of 4 or 5 people (or more) with one person "holding court", chances are you're seeing an extrovert in action. Extroverts are bigger, more expansive, the hand gestures will be more pronounced.
The problem for extroverts is that we love to talk. Extroverts can be fun, hold a group together, provide the energy, but they also will do most of the talking. You will learn about the extrovert all sorts of things, but she may not learn much about you.
So it's important for the extrovert to scale back a little. Learn to not "take over" the conversation, listen, truly listen to other people when they talk, not just wait patiently until they can talk again.
The introvert is not someone who has difficulty networking. They just have to do it a little differently. Introverts for example excel one on one. Two people talking to each other is the perfect networking environment. Introverts are more likely cede talking time than others, but he might still need to learn how to listen properly just like everyone else.
For an introvert, groups are probably not going to be a comfortable environment for you, so if there is someone in a group that you want to talk to separate them from the herd! Take them aside and create that one on one comfort zone.
The other differentiator between extro's and intro's is energy levels.
Think of a long day at work. You're tired, but you have to go to some networking event. Geesh!
The extrovert on one hand, while maybe starting out bushed, starts getting energized as the networking event progresses. Extroverts basically get energy from groups and gatherings. Extroverts can typically last the night away!
Heck, as the event draws to a close, the extrovert might even try to get a group together and head out for a beer!
Understand that the extrovert will probably crash on the way home. They no longer have the group feeding them that energy and on the car ride home, tiredness will set back in. That's ok. The extrovert just needs to watch themselves because they can crash.
The introvert on the other hand essentially loses energy at group events. And if there was a long, tough day at work, the last thing you want to do is go networking.
So it's important for an intro' to recharge first. Perhaps between work and networking, stop someplace, do a caffeine and sugar thing, maybe if alone time with a book helps you recharge, stop at Starbucks or Mickey D's and take a half hour by yourself. If you show up a little late that's fine, especially if you are now more ready to dive in to the networking event.
Also understand that you may not last the whole time. Figure out what works for you. Don't make this an excuse to leave early (or not attend at all!) but try different things that will help you be on top of your game when you do network. It would be much more productive for you to be "all there" for 2 hours of a 3 hour event, then physically there, but mentally in la-la land for the entire event.
So understand where you sit on the extrovert/introvert scale and what are your strength's and weaknesses when networking. Adjust your schedule or behavior to maximize your networking to make it more successful and enjoyable for you.
Thursday, November 15, 2007
Powerful Networking in Three Easy Steps
Networking is such an invaluable tool for the small business owner...if the networker knows how to do it well. But learning this vital skill seems to be the most overlooked step in the process. Most people wouldn't consider starting a small business if they didn't know how to do the thing that their business offers...but they venture blithely forward with no idea how to sell the thing their business offers. Here are a few basic tips to help things run more smoothly.
1.) Be likeable. If you aren't likeable, fake it. If you can't fake it, hire someone who can...they'll be well-worth the money.
2.) Be knowledgeable. It goes without saying (I hope) that you keep abreast of current trends in your industry, but when networking it's incredibly useful to know a little about a lot. Sports, politics, local theater, celebrity gossip, cars...anything that the person you're talking to might find interesting is a networking opportunity. Provided, of course, you know enough to have a relatively informed conversation...and you're not too emotionally invested in the results. If you adamantly believe that Paris Hilton should have gotten off scott-free, and you'll cry over a dissenting viewpoint, veer away from celebrity gossip.
3.) Be flexible. Networking is not about 'closing' or 'hard-selling' - it's about creating relationships. When you're trying to build a relationship, you have to be flexible enough to do it on the other person's terms. If that means that they need to know you for six months before they even think about sending business your way, by all means prepare for that six-month slog. That is the way in which that person does business...and if you don't respect it, it's your loss.
1.) Be likeable. If you aren't likeable, fake it. If you can't fake it, hire someone who can...they'll be well-worth the money.
2.) Be knowledgeable. It goes without saying (I hope) that you keep abreast of current trends in your industry, but when networking it's incredibly useful to know a little about a lot. Sports, politics, local theater, celebrity gossip, cars...anything that the person you're talking to might find interesting is a networking opportunity. Provided, of course, you know enough to have a relatively informed conversation...and you're not too emotionally invested in the results. If you adamantly believe that Paris Hilton should have gotten off scott-free, and you'll cry over a dissenting viewpoint, veer away from celebrity gossip.
3.) Be flexible. Networking is not about 'closing' or 'hard-selling' - it's about creating relationships. When you're trying to build a relationship, you have to be flexible enough to do it on the other person's terms. If that means that they need to know you for six months before they even think about sending business your way, by all means prepare for that six-month slog. That is the way in which that person does business...and if you don't respect it, it's your loss.
Developing Referral Relationships
Once you've received a referral, gathered information, and ranked the lead, it's time to pick up the phone. The following advice and scripts will help you at each step of the lead-conversion process.
Making first-time contact
The first call is the hardest one. Until you make first contact you really don't know the quality of the lead. It could turn out to be a huge business opportunity - or nothing at all. You have to hope for the best. The referral lead could result in years of business and an important new referral alliance, or it could go into the trash 60 seconds after you make the call. As you initiate contact with a new referral, heed the upcoming advice. Know the two objectives of your first call or visit.
The primary objective of your first contact, like the objective of any other first sales call to a new prospect, is to book an appointment. The first appointment might take the form of an exploratory session aimed at determining the wants, needs, and desires of the lead, or it might be an appointment to conduct a buyer consultation or listing presentation.
The secondary objective of your first contact is to open the door, establish trust and respect, demonstrate your knowledge, and establish your position as a reliable resource.
In your first contact, you're not trying to make a sale; you're just trying to achieve a face-to-face meeting.
Use the name of your referral source to open doors
The best way to get beyond your prospect's defenses is to share the name of your referral source. By presenting the name of your mutual associate, you establish immediate rapport and credibility. In your opening statement, include a reference to your referral source using a script such as this:
"Hello, Mr. Smith, this is Dirk Zeller with Real Estate Champions. The reason for my call is that your name came up in a conversation yesterday with Bob Jones with the Acme Delivery Company."
Then continue by using a linking statement such as:
"He said you're neighbors," or "He said you used to work together,"
Or
"He said your sons play soccer on the same team."
"Well, Bob Jones is a very valuable client. Bob knows I primarily work with referrals; he suggested I give you a call. He thought it would be worth a few minutes of our mutual time to see if we should meet."
You could also use a variation like:
"Bob was pleased with the service I provided to him and his family. He thought you'd like to evaluate how I might be able to assist you in the future."
Converting referrals into clients or referral sources
Once you've established a solid opening connection, it's time to ask probing questions that help you determine the wants, needs, desires, and expectations of the lead. Depending on your findings, the lead might result in a qualified prospect that you convert into a client, or you might determine that while the lead isn't ready to buy or sell, or to commit to an exclusive agent relationship, the person is a valuable resource to be added to your referral database.
Personal visits and calls
Leads generated through referrals come with a higher client-conversion probability than leads received from ad calls, sign calls, or any other cold sources. Due to that fact, consider investing some additional time as you launch the relationship. Instead of, or in addition to a personal call, consider stopping by to personally meet your new leads in their home. Once they attach a face and voice to your name they'll find it more difficult to reject you or select someone else to represent their interests.
If a personal visit isn't possible, aim to enhance the sense of personal connection through an increased number and frequency of calls. It takes, on average, four to six calls for you to leave a lasting impression.
Written notes, e-mail messages and mailers
Between calls and personal visits, build a bridge with personal notes and e-mail messages. Written communications will never replace the personal touch of phone calls or face-to-face visits, but in between live contact they do a great job of keeping the connection alive.
Send market updates, testimonials, letters from other satisfied clients, information on your current listed properties, and news about key awards or recognition you've received.
Beyond that, treat leads as if they're already clients by adding them to your newsletter list and to insider mailings that share news from your office.
Making first-time contact
The first call is the hardest one. Until you make first contact you really don't know the quality of the lead. It could turn out to be a huge business opportunity - or nothing at all. You have to hope for the best. The referral lead could result in years of business and an important new referral alliance, or it could go into the trash 60 seconds after you make the call. As you initiate contact with a new referral, heed the upcoming advice. Know the two objectives of your first call or visit.
The primary objective of your first contact, like the objective of any other first sales call to a new prospect, is to book an appointment. The first appointment might take the form of an exploratory session aimed at determining the wants, needs, and desires of the lead, or it might be an appointment to conduct a buyer consultation or listing presentation.
The secondary objective of your first contact is to open the door, establish trust and respect, demonstrate your knowledge, and establish your position as a reliable resource.
In your first contact, you're not trying to make a sale; you're just trying to achieve a face-to-face meeting.
Use the name of your referral source to open doors
The best way to get beyond your prospect's defenses is to share the name of your referral source. By presenting the name of your mutual associate, you establish immediate rapport and credibility. In your opening statement, include a reference to your referral source using a script such as this:
"Hello, Mr. Smith, this is Dirk Zeller with Real Estate Champions. The reason for my call is that your name came up in a conversation yesterday with Bob Jones with the Acme Delivery Company."
Then continue by using a linking statement such as:
"He said you're neighbors," or "He said you used to work together,"
Or
"He said your sons play soccer on the same team."
"Well, Bob Jones is a very valuable client. Bob knows I primarily work with referrals; he suggested I give you a call. He thought it would be worth a few minutes of our mutual time to see if we should meet."
You could also use a variation like:
"Bob was pleased with the service I provided to him and his family. He thought you'd like to evaluate how I might be able to assist you in the future."
Converting referrals into clients or referral sources
Once you've established a solid opening connection, it's time to ask probing questions that help you determine the wants, needs, desires, and expectations of the lead. Depending on your findings, the lead might result in a qualified prospect that you convert into a client, or you might determine that while the lead isn't ready to buy or sell, or to commit to an exclusive agent relationship, the person is a valuable resource to be added to your referral database.
Personal visits and calls
Leads generated through referrals come with a higher client-conversion probability than leads received from ad calls, sign calls, or any other cold sources. Due to that fact, consider investing some additional time as you launch the relationship. Instead of, or in addition to a personal call, consider stopping by to personally meet your new leads in their home. Once they attach a face and voice to your name they'll find it more difficult to reject you or select someone else to represent their interests.
If a personal visit isn't possible, aim to enhance the sense of personal connection through an increased number and frequency of calls. It takes, on average, four to six calls for you to leave a lasting impression.
Written notes, e-mail messages and mailers
Between calls and personal visits, build a bridge with personal notes and e-mail messages. Written communications will never replace the personal touch of phone calls or face-to-face visits, but in between live contact they do a great job of keeping the connection alive.
Send market updates, testimonials, letters from other satisfied clients, information on your current listed properties, and news about key awards or recognition you've received.
Beyond that, treat leads as if they're already clients by adding them to your newsletter list and to insider mailings that share news from your office.
Beware of The Itis
Strange subject line don't you think?
If you do not know what the Itis is and how it can be devastating to your network marketing career then listen closely.
Let me start with a little background . . .
A few days back I was watching a TV show with my family. They were watching a show called Boondocks.
The show itself is an outgrowth of a comic strip. It's actually an adult oriented cartoon based around an African American family which highlights and pokes fun at the racial tensions here in America. Well, this particular episode was about how one of the main characters was given the opportunity to open his own soul food restaurant, called "The Itis", and what happened there after.
If you don't know what the "Itis" is, it is actually pretty funny, in fact I am laughing about the whole concept right now as I write this, it is that tired feeling you get after you eat a huge and unhealthy meal. If you've ever eaten lunch and wanted to take a nap 15 minutes after you finished eating you've fallen victim to the Itis. It stops you in your tracks and puts you to sleep. Well, in this show, that is exactly what food from this soul food restaurant did to anyone who ate it.
It stopped them in their tracks and put them straight to sleep. People were falling asleep at the table and I think one woman went into a comma. It was pretty funny to see this concept taken to that extreme, and naturally the show conluded with the restaurant being closed.
Well what does all this have to do with network marketing and your business?
Simple . . .
I see people fall victim to the Itis everyday in their network marketing efforts. Not the type of Itis I've described above, but a much more sinister and personally elusive form.
Here is how it happens . . .
They will join a new business and after 15 minutes of really hard work promoting it by sending out a few emails and not getting any response they will start to say "It is not working". Then they will buy information product after information product looking for the golden key to success and after skimming through the information and putting in a good two hour solid effort to see if IT works they say "It is not
working. Then they go off and buy an new golden ticket to freedom and income. They find a new business or they find a new info product that promises them the world and they always meet with the same results. They put their brain to sleep after gorging on a meal of
easy promises of riches and enter into a comma like state of waiting for success to find them for an undetermined amount of time. When they wake up and see that making money online or in their network marketing efforts actually takes effort they aren't having it.
They look for another meal filled with easy promises of riches to put them back into their comma like state where they can relax as they dream of the success that is just going to happen around them. When they find it they gorge. They never really think to look at themselves as they grow fat and lethargic from all this consuming. They never realize that the reason that they are not getting anywhere is because they aren't really moving, except to the next so called easiest meal.
If you do not know what the Itis is and how it can be devastating to your network marketing career then listen closely.
Let me start with a little background . . .
A few days back I was watching a TV show with my family. They were watching a show called Boondocks.
The show itself is an outgrowth of a comic strip. It's actually an adult oriented cartoon based around an African American family which highlights and pokes fun at the racial tensions here in America. Well, this particular episode was about how one of the main characters was given the opportunity to open his own soul food restaurant, called "The Itis", and what happened there after.
If you don't know what the "Itis" is, it is actually pretty funny, in fact I am laughing about the whole concept right now as I write this, it is that tired feeling you get after you eat a huge and unhealthy meal. If you've ever eaten lunch and wanted to take a nap 15 minutes after you finished eating you've fallen victim to the Itis. It stops you in your tracks and puts you to sleep. Well, in this show, that is exactly what food from this soul food restaurant did to anyone who ate it.
It stopped them in their tracks and put them straight to sleep. People were falling asleep at the table and I think one woman went into a comma. It was pretty funny to see this concept taken to that extreme, and naturally the show conluded with the restaurant being closed.
Well what does all this have to do with network marketing and your business?
Simple . . .
I see people fall victim to the Itis everyday in their network marketing efforts. Not the type of Itis I've described above, but a much more sinister and personally elusive form.
Here is how it happens . . .
They will join a new business and after 15 minutes of really hard work promoting it by sending out a few emails and not getting any response they will start to say "It is not working". Then they will buy information product after information product looking for the golden key to success and after skimming through the information and putting in a good two hour solid effort to see if IT works they say "It is not
working. Then they go off and buy an new golden ticket to freedom and income. They find a new business or they find a new info product that promises them the world and they always meet with the same results. They put their brain to sleep after gorging on a meal of
easy promises of riches and enter into a comma like state of waiting for success to find them for an undetermined amount of time. When they wake up and see that making money online or in their network marketing efforts actually takes effort they aren't having it.
They look for another meal filled with easy promises of riches to put them back into their comma like state where they can relax as they dream of the success that is just going to happen around them. When they find it they gorge. They never really think to look at themselves as they grow fat and lethargic from all this consuming. They never realize that the reason that they are not getting anywhere is because they aren't really moving, except to the next so called easiest meal.
Monday, November 05, 2007
Networking for Jobs - Who Needs Networking?
Networking is one of the most important business and career development skills anyone can learn. Yet, even to a seasoned professional it can seem intimidating or positively scary some of the time.
I am sure that you will agree that the term "networking" is one of the most clichéd and misunderstood words in our vocabulary; the dictionary defines networking as "the exchange of information or services among individuals, groups, or institutions." Strangely it doesn't define the rationale of networking.
If we view networking as the process of developing and maintaining quality relationships that are mutually advantageous, it won't take long to realize that networking is an important business and career development process. The continual building of relationships that can last a lifetime is what makes networking an essential part of our own development. This is why we do need to learn networking skills and keep our contacts in touch with us regularly.
Because, when we lose touch with someone, then call on them when we are in need, we create a negative networking situation and your contact no longer want s to talk to you. The person at the receiving end perceives the call as "he can't be bothered to keep in touch, till he wants something"
So, positive networking needs to become a way of life. As the old saying goes "It's not what you know but who you know." This is truer than ever in today's competitive world.
However, networking is not something that comes easily to everyone. You may be essentially a shy person, possibly feel you don't have the wherewithal, or as most of us are today, just plain busy. More than likely, you may feel you simply don't have the time to network. This is just an excuse!
Whenever you meet someone new, you have the opportunity to network and learn new things thus enriching your own existence. The truth then is: we really don't have time NOT to network.
Networking can be done any place, any time. As you learn about the other person you are networking with and how you can help them, they learn about you and how they can help you. This reciprocal effect is a direct result of you becoming interesting because you are showing interest. Help others connect to the people you know can help them, keep your promises and stay in touch.
You will frequently have opportunities to meet new people whom you can add to your list of contacts. Once you have established a connection, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.
Networking does not have to be difficult; in fact it can be quite fun, but bear in mind that you will need to continually work at it. Then, before you know it, you will have a strong network behind you whenever you need to call upon it.
I am sure that you will agree that the term "networking" is one of the most clichéd and misunderstood words in our vocabulary; the dictionary defines networking as "the exchange of information or services among individuals, groups, or institutions." Strangely it doesn't define the rationale of networking.
If we view networking as the process of developing and maintaining quality relationships that are mutually advantageous, it won't take long to realize that networking is an important business and career development process. The continual building of relationships that can last a lifetime is what makes networking an essential part of our own development. This is why we do need to learn networking skills and keep our contacts in touch with us regularly.
Because, when we lose touch with someone, then call on them when we are in need, we create a negative networking situation and your contact no longer want s to talk to you. The person at the receiving end perceives the call as "he can't be bothered to keep in touch, till he wants something"
So, positive networking needs to become a way of life. As the old saying goes "It's not what you know but who you know." This is truer than ever in today's competitive world.
However, networking is not something that comes easily to everyone. You may be essentially a shy person, possibly feel you don't have the wherewithal, or as most of us are today, just plain busy. More than likely, you may feel you simply don't have the time to network. This is just an excuse!
Whenever you meet someone new, you have the opportunity to network and learn new things thus enriching your own existence. The truth then is: we really don't have time NOT to network.
Networking can be done any place, any time. As you learn about the other person you are networking with and how you can help them, they learn about you and how they can help you. This reciprocal effect is a direct result of you becoming interesting because you are showing interest. Help others connect to the people you know can help them, keep your promises and stay in touch.
You will frequently have opportunities to meet new people whom you can add to your list of contacts. Once you have established a connection, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.
Networking does not have to be difficult; in fact it can be quite fun, but bear in mind that you will need to continually work at it. Then, before you know it, you will have a strong network behind you whenever you need to call upon it.
Five Tips For Using MySpace
I remember the days when AOL was pretty much the only community in town. In fact, I remember when they billed you by usage time versus a flat monthly fee.
Today, there are many networking communities available. My favorite is MySpace. I have met more people and gained more business from MySpace than from any other networking community.
I'd like to share five tips on using MySpace:
If you are there to network, then make it easy for folks to network with you. Often I find folks who say I need their last name or email address to friend request them. Since they are currently a stranger, I don't have that information. Their profile tells me they want to meet others but their profile settings make that near impossible. Choose settings that allow others to communicate with you and friend request you.
Share information. Posting ads is not sharing information. I've actually deleted those who only advertise. I want to know YOU. I want to know who you are. Networking is about knowing one another and hopefully helping each other. If all you do is advertise, I am not going to send business your way. I do not want to send those I know to folks who only pitch products and services.
Join a few groups. MySpace has thousands and thousands of groups. Do a search and find a few groups that revolve around your interests. For example, I joined a scrapbooking group. I also joined a group talking about a t.v. show I enjoy. Finally, I joined a Starbucks group as I love Starbucks. Find groups that are YOU and join a few. You'll meet others that you already share something in common with.
Use the email and comment functions. Talk to others but more importantly when folks talk to you, answer them. I still communicate with folks I met the first day I began networking on MySpace. Just as I answer personal email in a timely manner, I also try to answer MySpace mail and comments in a timely manner.
Remember your words and photos will be seen by many. I sometimes shudder when I see someone who claims to want to gain business swearing up a storm and posting very non G rated photos. This is going to turn off potential business contacts. The bulletin feature is wonderful, but when the topic is a string of profanity I never even open it. When I was working on AOL, we had a rule of "if you wouldn't say it to your grandmother, don't say it here". I really believe this applies in a networking community also.qa
Today, there are many networking communities available. My favorite is MySpace. I have met more people and gained more business from MySpace than from any other networking community.
I'd like to share five tips on using MySpace:
If you are there to network, then make it easy for folks to network with you. Often I find folks who say I need their last name or email address to friend request them. Since they are currently a stranger, I don't have that information. Their profile tells me they want to meet others but their profile settings make that near impossible. Choose settings that allow others to communicate with you and friend request you.
Share information. Posting ads is not sharing information. I've actually deleted those who only advertise. I want to know YOU. I want to know who you are. Networking is about knowing one another and hopefully helping each other. If all you do is advertise, I am not going to send business your way. I do not want to send those I know to folks who only pitch products and services.
Join a few groups. MySpace has thousands and thousands of groups. Do a search and find a few groups that revolve around your interests. For example, I joined a scrapbooking group. I also joined a group talking about a t.v. show I enjoy. Finally, I joined a Starbucks group as I love Starbucks. Find groups that are YOU and join a few. You'll meet others that you already share something in common with.
Use the email and comment functions. Talk to others but more importantly when folks talk to you, answer them. I still communicate with folks I met the first day I began networking on MySpace. Just as I answer personal email in a timely manner, I also try to answer MySpace mail and comments in a timely manner.
Remember your words and photos will be seen by many. I sometimes shudder when I see someone who claims to want to gain business swearing up a storm and posting very non G rated photos. This is going to turn off potential business contacts. The bulletin feature is wonderful, but when the topic is a string of profanity I never even open it. When I was working on AOL, we had a rule of "if you wouldn't say it to your grandmother, don't say it here". I really believe this applies in a networking community also.qa
Friday, November 02, 2007
Networking for Jobs - Who Needs Networking?
Networking is one of the most important business and career development skills anyone can learn. Yet, even to a seasoned professional it can seem intimidating or positively scary some of the time.
I am sure that you will agree that the term "networking" is one of the most clichéd and misunderstood words in our vocabulary; the dictionary defines networking as "the exchange of information or services among individuals, groups, or institutions." Strangely it doesn't define the rationale of networking.
If we view networking as the process of developing and maintaining quality relationships that are mutually advantageous, it won't take long to realize that networking is an important business and career development process. The continual building of relationships that can last a lifetime is what makes networking an essential part of our own development. This is why we do need to learn networking skills and keep our contacts in touch with us regularly.
Because, when we lose touch with someone, then call on them when we are in need, we create a negative networking situation and your contact no longer want s to talk to you. The person at the receiving end perceives the call as "he can't be bothered to keep in touch, till he wants something"
So, positive networking needs to become a way of life. As the old saying goes "It's not what you know but who you know." This is truer than ever in today's competitive world.
However, networking is not something that comes easily to everyone. You may be essentially a shy person, possibly feel you don't have the wherewithal, or as most of us are today, just plain busy. More than likely, you may feel you simply don't have the time to network. This is just an excuse!
Whenever you meet someone new, you have the opportunity to network and learn new things thus enriching your own existence. The truth then is: we really don't have time NOT to network.
Networking can be done any place, any time. As you learn about the other person you are networking with and how you can help them, they learn about you and how they can help you. This reciprocal effect is a direct result of you becoming interesting because you are showing interest. Help others connect to the people you know can help them, keep your promises and stay in touch.
You will frequently have opportunities to meet new people whom you can add to your list of contacts. Once you have established a connection, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.
Networking does not have to be difficult; in fact it can be quite fun, but bear in mind that you will need to continually work at it. Then, before you know it, you will have a strong network behind you whenever you need to call upon it.
I am sure that you will agree that the term "networking" is one of the most clichéd and misunderstood words in our vocabulary; the dictionary defines networking as "the exchange of information or services among individuals, groups, or institutions." Strangely it doesn't define the rationale of networking.
If we view networking as the process of developing and maintaining quality relationships that are mutually advantageous, it won't take long to realize that networking is an important business and career development process. The continual building of relationships that can last a lifetime is what makes networking an essential part of our own development. This is why we do need to learn networking skills and keep our contacts in touch with us regularly.
Because, when we lose touch with someone, then call on them when we are in need, we create a negative networking situation and your contact no longer want s to talk to you. The person at the receiving end perceives the call as "he can't be bothered to keep in touch, till he wants something"
So, positive networking needs to become a way of life. As the old saying goes "It's not what you know but who you know." This is truer than ever in today's competitive world.
However, networking is not something that comes easily to everyone. You may be essentially a shy person, possibly feel you don't have the wherewithal, or as most of us are today, just plain busy. More than likely, you may feel you simply don't have the time to network. This is just an excuse!
Whenever you meet someone new, you have the opportunity to network and learn new things thus enriching your own existence. The truth then is: we really don't have time NOT to network.
Networking can be done any place, any time. As you learn about the other person you are networking with and how you can help them, they learn about you and how they can help you. This reciprocal effect is a direct result of you becoming interesting because you are showing interest. Help others connect to the people you know can help them, keep your promises and stay in touch.
You will frequently have opportunities to meet new people whom you can add to your list of contacts. Once you have established a connection, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.
Networking does not have to be difficult; in fact it can be quite fun, but bear in mind that you will need to continually work at it. Then, before you know it, you will have a strong network behind you whenever you need to call upon it.
Running Your Network is Only as Good as the People Behind It
If you are going to have an internal team running your internal network, it is important that you place the right person for the right job. If George Bush was a candidate to run your network again, you definitely would want him reevaluated to ensure he is the proper candidate for the job. Maybe even replacing him with someone with a better education and coordination in order to ensure your network runs smoothly without major interruptions.
Your candidates to run your network should have experience pertaining to the devices in which you want to have your network to run under. Cisco is probably the most efficient and common choice of network equipment for networkers to operate. Cisco offers their own certifications as proof for businesses that the person has the knowledge to run Cisco devices. The Cisco CCNA is the most common entry level certification a business should look for. Nortel and Foundry also provide certifications for their products as well.
If you require a head network administrator for a large network with advanced securities and you are dealing with Cisco, a certified CCIE would suffice, although you may end up paying him over $100,000. Even someone who is certified doesn't mean your network will be smooth sailing. Experience is also an area you want to look at. I find that if you are running Cisco equipment, candidates should have at least a year of experience enter a junior position.
A networker should also be available 24 hours a day / 7 days a week comparable to a doctor. If you rely on web for money, you have to have someone in place to fix it right away. A day lost can turn into a customer loss. A 404 or 500 error screams, "We may be out of business or the internet swallowed our company". Just be sure you have the right person on call for advanced troubleshooting, meaning he's bright enough to restore your network quickly.
You may also higher a 3rd party source to handle your system support and networking support. It may not be cheaper than having your own team in place, but usually there is a mixture of all types of technical techies services your network's operability. Personally, I recommend having your own team of networkers on hand.
Your candidates to run your network should have experience pertaining to the devices in which you want to have your network to run under. Cisco is probably the most efficient and common choice of network equipment for networkers to operate. Cisco offers their own certifications as proof for businesses that the person has the knowledge to run Cisco devices. The Cisco CCNA is the most common entry level certification a business should look for. Nortel and Foundry also provide certifications for their products as well.
If you require a head network administrator for a large network with advanced securities and you are dealing with Cisco, a certified CCIE would suffice, although you may end up paying him over $100,000. Even someone who is certified doesn't mean your network will be smooth sailing. Experience is also an area you want to look at. I find that if you are running Cisco equipment, candidates should have at least a year of experience enter a junior position.
A networker should also be available 24 hours a day / 7 days a week comparable to a doctor. If you rely on web for money, you have to have someone in place to fix it right away. A day lost can turn into a customer loss. A 404 or 500 error screams, "We may be out of business or the internet swallowed our company". Just be sure you have the right person on call for advanced troubleshooting, meaning he's bright enough to restore your network quickly.
You may also higher a 3rd party source to handle your system support and networking support. It may not be cheaper than having your own team in place, but usually there is a mixture of all types of technical techies services your network's operability. Personally, I recommend having your own team of networkers on hand.
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